| Record ID | ia:marketingmanagem00pete_1 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingmanagem00pete_1/marketingmanagem00pete_1_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingmanagem00pete_1/marketingmanagem00pete_1_meta.mrc |
LEADER: 00882pam 2200265 a 4500
001 94007621
003 DLC
005 20040223180233.0
008 940216s1995 iluab b 001 0 eng
010 $a 94007621
020 $a0256137277
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.P387 1995
082 00 $a658.8$220
100 1 $aPeter, J. Paul.
245 10 $aMarketing management :$bknowledge and skills /$cJ. Paul Peter, James H. Donnelly, Jr.
250 $a4th ed.
260 $aChicago :$bIrwin,$cc1995.
300 $axiii, 864 p. :$bill. (some col.), col. maps ;$c25 cm.
440 4 $aThe Irwin series in marketing
500 $a"M M, analysis, cases, plans, text"--Cover.
504 $aIncludes bibliographical references (p. [841]-852) and indexes.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xManagement$vCase studies.
700 1 $aDonnelly, James H.