| Record ID | ia:marketingmatrixh0000hast |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingmatrixh0000hast/marketingmatrixh0000hast_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingmatrixh0000hast/marketingmatrixh0000hast_meta.mrc |
LEADER: 01231cam a22002894a 4500
001 2012009082
003 DLC
005 20130306144935.0
008 120312s2012 nyua b 001 0 eng
010 $a 2012009082
020 $a9780415678612 (hardback)
020 $a9780415678629 (pbk.)
020 $a9780203099551 (ebook)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.13$b.H3653 2012
082 00 $a381.0973$223
100 1 $aHastings, Gerard.
245 14 $aThe marketing matrix :$bhow the corporation gets its power and how we can reclaim it /$cGerard Hastings.
260 $aNew York, NY :$bRoutledge,$c2012.
300 $axviii, 203 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aOut of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
650 0 $aMarketing$xManagement.
650 0 $aConsumption (Economics)
650 0 $aConsumer behavior.
650 0 $aManipulative behavior.