| Record ID | ia:marketingmistake0000hart_b8x0 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingmistake0000hart_b8x0/marketingmistake0000hart_b8x0_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingmistake0000hart_b8x0/marketingmistake0000hart_b8x0_meta.mrc |
LEADER: 00649cam a2200229 a 4500
001 88026101
003 DLC
005 20080307082026.0
008 880809s1989 nyua b 000 0 eng
010 $a 88026101
020 $a0471616656
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF5415.1$b.H37 1989
082 00 $a658.8/00973$219
100 1 $aHartley, Robert F.,$d1927-
245 10 $aMarketing mistakes /$cRobert F. Hartley.
250 $a4th ed.
260 $aNew York :$bWiley,$cc1989.
300 $avii, 278 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references.
650 0 $aMarketing$zUnited States$xCase studies.