| Record ID | ia:marketingplansfo00mcdo |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingplansfo00mcdo/marketingplansfo00mcdo_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingplansfo00mcdo/marketingplansfo00mcdo_meta.mrc |
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001 ocm61441677
005 20051207070008.0
008 050818s2006 enka b 001 0 eng
020 $a075066746X (pbk.)
024 3 $a9780750667463
040 $aUKM$cUKM$dBAKER$dBWKUK
049 $aMIAA
090 $aHD9980.5$b.M388 2006
100 1 $aMcDonald, Malcolm
245 10 $aMarketing plans for service businesses :$ba complete guide /$cMalcolm McDonald and Adrian Payne
260 $aOxford ;$aBurlington, MA :$bElsevier/Butterworth-Heinemann,$c2006
300 $axiv, 401 p. :$bill. ;$c25 cm
500 $aPrevious ed.: published as Marketing planning for services. 1996
504 $aIncludes bibliographical references (p. [387]-391) and index
650 0 $aService industries$xMarketing$xPlanning
650 0 $aMarketing$xPlanning
700 1 $aPayne, Adrian
700 1 $aMcDonald, Malcolm.$tMarketing planning for services
907 $a.b34245297$b06-07-07$c12-07-05
998 $akngl$aref$b01-18-06$cm$da$e-$feng$genk$h0$i1
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