MARC record from Internet Archive

LEADER: 03065cam 2200673 a 4500
001 ocm56194961
003 OCoLC
005 20190103215749.0
008 040804s2002 ne a 001 0 eng
010 $a 2004556468
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015 $aGBA2Z4624$2bnb
019 $a48782537$a746927497
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035 $a(OCoLC)56194961$z(OCoLC)48782537$z(OCoLC)746927497
050 00 $aHF5415.13$b.M369183 2002
055 3 $aHF5415.13$b.M3683 2002
082 04 $a658.8/02$221
100 1 $aMcDonald, Malcolm.
245 10 $aMarketing plans :$bhow to prepare them, how to use them /$cMalcolm McDonald.
250 $a5th ed.
260 $aAmsterdam ;$aBoston :$bButterworth-Heinemann,$c2002.
300 $axix, 630 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aUnderstanding the marketing process -- The marketing planning process : the main steps -- The marketing planning process : removing the myths -- Completing the marketing audit : the customer and market audit -- Completing the marketing audit : the product audit -- Setting marketing objectives and strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan : the sales plan -- The pricing plan -- The distribution plan and customer service plan --Marketing information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning -- A step-by-step marketing planning system.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xPlanning.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aMarketing$xPlanning.$2fast$0(OCoLC)fst01010240
653 $aMarketing plan.
710 2 $aInstitute of Marketing.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/els051/2004556468.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/els051/2004556468.html
938 $aBaker & Taylor$bBKTY$c51.95$d38.96$i0750656255$n0003939991$sactive
938 $aBaker and Taylor$bBTCP$n2004556468
938 $aYBP Library Services$bYANK$n100286315
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994 $aZ0$bP4A
948 $hHELD BY P4A - 341 OTHER HOLDINGS