| Record ID | ia:marketingplansho0000mcdo_e5x1 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingplansho0000mcdo_e5x1/marketingplansho0000mcdo_e5x1_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingplansho0000mcdo_e5x1/marketingplansho0000mcdo_e5x1_meta.mrc |
LEADER: 00977cam a2200277 a 4500
001 00265135
003 DLC
005 20000223082435.0
008 000202s1999 enka 001 0 eng
010 $a 00265135
020 $a0750641169
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.M369183 1999
082 00 $a658.8/02$221
100 1 $aMcDonald, Malcolm.
245 10 $aMarketing plans :$bhow to prepare them, how to use them /$cMalcolm McDonald.
250 $a4th ed.
260 $aOxford ;$aBoston :$bButterworth-Heinemann,$c1999.
300 $axviii, 578 p. :$bill. ;$c25 cm.
490 1 $aThe Chartered Institute of Marketing/Butterworth-Heinemann marketing series
500 $a"Published in association with the Chartered Institute of Marketing."
500 $aIncludes index.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xPlanning.
710 2 $aInstitute of Marketing.
830 0 $aMarketing series (London, England).$pProfessional development.