| Record ID | ia:marketingrealpeo0000unse_r5h7 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingrealpeo0000unse_r5h7/marketingrealpeo0000unse_r5h7_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingrealpeo0000unse_r5h7/marketingrealpeo0000unse_r5h7_meta.mrc |
LEADER: 02631cam 2200505 a 4500
001 ocn298128817
003 OCoLC
005 20201225180538.0
008 090109s2009 enka b 001 0 eng
010 $a 2008055087
040 $aDLC$beng$cDLC$dCDX$dDEBBG$dYDXCP$dTULIB$dOCLCF$dOCLCO$dOCLCQ$dS3O$dOCLCO$dI8M$dOCLCQ$dUHL$dOCLCA
019 $a1193477316
020 $a9780273708803$q(pbk.)
020 $a0273708805$q(pbk.)
020 $a0273727788$q(pbk.)
020 $a9780273727781$q(pbk.)
035 $a(OCoLC)298128817$z(OCoLC)1193477316
042 $apcc
050 00 $aHF5415.35$b.S65 2009
082 00 $a658.8$222
084 $aQP 600$2rvk
245 00 $aMarketing :$breal people, real decisions /$cMichael R. Solomon [and others].
250 $a1st European ed.
260 $aHarlow, England :$bPrentice Hall Financial Times,$c2009.
300 $axxvi, 589 pages :$bcolor illustrations ;$c27 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aPrevious ed. entered under: Solomon, Michael R.
504 $aIncludes bibliographical references and index.
505 0 $aWhat is marketing? -- Strategy and environment -- Marketing research -- Consumer behaviour -- Business-to-business marketing -- Segmentation, targeting, positioning and CRM -- Creating the product -- Managing the product -- Services marketing -- Pricing the product -- Integrated marketing communications -- Advertising, PR, sales and sales promotion -- Retail and distribution.
520 8 $aThis text introduces marketing from the perspective of real people who make real marketing decisions at leading companies every day. The authors show how marketing can come alive when practiced by real people who make real choices.
650 0 $aMarketing$xVocational guidance.
650 7 $aMarketing$xVocational guidance.$2fast$0(OCoLC)fst01010261
650 7 $aMarketing$2gnd
650 7 $aMarketing.$2shbe
700 1 $aSolomon, Michael R.
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017600528&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017600528&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
938 $aCoutts Information Services$bCOUT$n9045809$c38.99 GBP
938 $aYBP Library Services$bYANK$n3721568
029 1 $aCDX$b9045809
029 1 $aDEBBG$bBV035544526
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 34 OTHER HOLDINGS