MARC record from Internet Archive

LEADER: 03083cam 22005414a 4500
001 ocm41285064
003 OCoLC
005 20160205195803.0
008 990427s2000 njua b 001 0 eng
010 $a 99030606
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015 $aGB99X5314$2bnb
020 $a0130213047$q(hc.)
020 $a9780130213044$q(hc.)
035 $a(OCoLC)41285064
042 $apcc
050 00 $aHF5415.35$b.S65 2000
082 00 $a658.8/0023/73$221
084 $a85.40$2bcl
100 1 $aSolomon, Michael R.
245 10 $aMarketing :$breal people, real choices /$cMichael R. Solomon, Elnora W. Stuart.
250 $a2nd ed.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$c℗♭2000.
300 $axix, 580 pages :$bcolor illustrations ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aMaking marketing decisions -- Welcome to the world of marketing -- Strategic planning : making choices in a dynamic environment -- Decision making in the new era of marketing : enriching the marketing environment -- Think globally and act locally : marketing in a multinational environment -- Understanding and identifying markets -- Marketing information and research : analyzing the business environment -- Why people buy : consumer behavior -- Why organizations buy : business-to-business markets -- Sharpening the focus : target market strategies -- Creating and managing a product : goods and services -- Creating the product -- Managing the product -- Broadening the product focus : marketing intangibles and services -- Assigning value to the product -- Pricing the product -- Pricing methods -- Delivering the product -- Channel management, wholesaling, and physical distribution : delivering the product -- Retailing and electronic commerce -- Communicating about the product -- The promotion superhighway -- Advertising -- Sales promotion, public relations, and personal selling -- Appendix A : Sample marketing plan.
650 0 $aMarketing$xVocational guidance.
650 6 $aMarketing$xOrientation professionnelle.
650 7 $aMarketing$xVocational guidance.$2fast$0(OCoLC)fst01010261
650 17 $aMarketing.$2gtt
700 1 $aStuart, Elnora W.
776 08 $iOnline version:$aSolomon, Michael R.$tMarketing.$b2nd ed.$dUpper Saddle River, N.J. : Prentice Hall, ℗♭2000$w(OCoLC)681311305
938 $aBaker & Taylor$bBKTY$c124.00$d124.00$i0130558176$n0003587913$sactive
938 $aBaker and Taylor$bBTCP$n99030606
938 $aIngram$bINGR$n9780130213044
938 $aYBP Library Services$bYANK$n1579612
029 1 $aAU@$b000021292103
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029 1 $aHR0$b0130213047
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029 1 $aNZ1$b5118056
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994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 151 OTHER HOLDINGS