MARC record from Internet Archive

LEADER: 03486cam 2200613Ia 4500
001 ocn469693200
003 OCoLC
005 20210112003432.0
008 091125s2010 ohua b 001 0 eng d
010 $a 2009934717
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015 $aGBA957574$2bnb
016 7 $a015287293$2Uk
019 $a326670162$a390884562$a971588549$a999505634$a1004441224
020 $a9781439081013$q(student ed. with Qualtrics)
020 $a1439081018$q(student ed. with Qualtrics)
020 $a9780538743778$q(pbk.)
020 $a0538743778$q(pbk.)
035 $a(OCoLC)469693200$z(OCoLC)326670162$z(OCoLC)390884562$z(OCoLC)971588549$z(OCoLC)999505634$z(OCoLC)1004441224
050 14 $aHF5415.2$b.C5 2010
082 04 $a658.83$222
100 1 $aIacobucci, Dawn.
245 10 $aMarketing research :$bmethodological foundations /$cDawn Iacobucci, Gilbert A. Churchill, Jr.
250 $a10th ed., International edition,
260 $aAustralia ;$aMason, OH :$bSouth-Western Cengage Learning,$c2010.
300 $axx, 604 pages :$billustrations ;$c27 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
500 $a9th edition authored-- Gilbert A. Churchill, Jr.
520 $aThis book attempts to serve both the marketing manager and marketing researchers through its basic organization around the stages of the research process: formulate the problem, determine the research design, design the data-collection methid and forms, design the sample and collect the data, analyze and interpret the data, and prepare the research report.
505 0 $aMarketing Research: It's Everywhere! -- Alternative Approaches to Marketing Intelligence -- The Research Process and Problem Formulation -- Research Design, Exploratory Research, and Qualitative Data -- Descriptive Research -- Casual Designs -- Data Collection: Secondary Data -- Data Collection: Primary Data -- Questionnaires and Data Collection Forms.
505 0 $aAttitude Measurement -- Sampling Procedures -- Determining Sample Size -- Field Procedures for Collecting the Data -- Preprocessing the Data, and Doing Cross-Tabs -- Chi-Square and Related Indices -- Data Analysis-Basic Questions -- Are My Groups The Same or Different? -- Are These Variables Related? -- Multivariate Data Analysis -- The Research Report.
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing research.
650 7 $aMarketing research.$2fast$0(OCoLC)fst01010284
650 7 $aMarketing$xMethodology.$2nli
650 7 $aMarketing research.$2nli
650 7 $aConsumers.$2nli
650 7 $aMarketing$xManagement.$2nli
700 1 $aChurchill, Gilbert A.
776 08 $iOnline version:$aIacobucci, Dawn.$tMarketing research.$b10th ed.$dMason, OH : South-Western Cengage Learning, 2010$w(OCoLC)707253450
856 4 $uhttp://www.qualtrics.com/marketing.html$zCengage Marketing-Qualtrics
938 $aBaker and Taylor$bBTCP$nBK0008376907
938 $aYBP Library Services$bYANK$n3063276
938 $aYBP Library Services$bYANK$n3596683
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029 1 $aNZ1$b13121755
029 1 $aUNITY$b120025183
994 $aZ0$bP4A
948 $hHELD BY P4A - 119 OTHER HOLDINGS