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MARC record from Internet Archive

LEADER: 00780cam a2200253 a 4500
001 2009455188
003 DLC
005 20120613083014.0
008 090611s2010 njua b 001 0 eng d
010 $a 2009455188
020 $a9780470087022 (hbk.)
020 $a0470087021 (hbk.)
035 $a(OCoLC)ocn317563647
040 $aNz$cUV0$dDLC
042 $alccopycat
050 00 $aHF5415.2$b.M3823 2010
100 1 $aMcDaniel, Carl D.
245 10 $aMarketing research /$cCarl McDaniel, Jr., Roger Gates.
250 $a8th ed.
260 $aHoboken, NJ :$bWiley,$cc2010.
300 $axxx, 693, [65] p. :$bill. (some col.) ;$c26 cm. +$e1 CD-ROM (4 3/4 in.)
504 $aIncludes bibliographical references and index.
650 0 $aMarketing research.
700 1 $aGates, Roger H.,$d1942-