| Record ID | ia:marketingsportso0000ferr |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingsportso0000ferr/marketingsportso0000ferr_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingsportso0000ferr/marketingsportso0000ferr_meta.mrc |
LEADER: 03497cam 2200733 a 4500
001 ocn176946158
003 OCoLC
005 20201123115636.0
008 080130s2009 enka b 001 0 eng
007 ta
010 $a 2008004334
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015 $aGBA856526$2bnb
016 7 $a014589373$2Uk
019 $a790243734
020 $a9780415453295$q(hard copy ;$qalk. paper)
020 $a0415453291$q(hard copy ;$qalk. paper)
020 $a9780415453301$q(paper copy ;$qalk. paper)
020 $a0415453305$q(paper copy ;$qalk. paper)
020 $a9780203893036$q(electronic copy)
020 $a0203893034$q(electronic copy)
035 $a(OCoLC)176946158$z(OCoLC)790243734
050 00 $aGV716$b.F473 2009
080 $a658.8:796
082 00 $a338.4/379606$222
084 $aG80-05$2clc
100 1 $aFerrand, Alain,$d1952-$eauthor.
245 10 $aMarketing the sports organisation :$bbuilding networks and relationships /$cAlain Ferrand and Scott McCarthy.
264 1 $aLondon ;$aNew York :$bRoutledge,$c2009.
264 4 $c©2009.
300 $axx, 297 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 281-286) and index.
505 0 $aRelationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
520 $aDrawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its instructive approach makes it a useful manual for professionals and resource for academics.
650 0 $aSports$xSocieties, etc.$xMarketing.
650 0 $aSports administration.
650 0 $aRelationship marketing.
650 7 $aRelationship marketing.$2fast$0(OCoLC)fst01093590
650 7 $aSports administration.$2fast$0(OCoLC)fst01130552
650 7 $aIdrottsförbund$xmarknadsföring.$2sao
650 7 $aIdrottsförbund$xledning och organisation.$2sao
650 7 $aRelationsmarknadsföring.$2sao
700 1 $aMcCarthy, Scott,$d1958-
776 0 $w(OCoLC)791023781$w(NO-TrBIB)111318432
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0811/2008004334.html
856 42 $zAdditional Information at Google Books$uhttp://books.google.com/books?isbn=9780415453295
938 $aBlackwell Book Service UK$bBBUK$nL3796463$c95.00
938 $aBaker & Taylor$bBKTY$c47.00$d47.00$i0415453305$n0007464572$sactive
938 $aBaker & Taylor$bBKTY$c166.00$d166.00$i0415453291$n0007596997$sactive
938 $aBaker and Taylor$bBTCP$n2008004334
938 $aCoutts Information Services$bCOUT$n7191040
938 $aCRC Press$bCRCP$nRUT0RU51392000
938 $aTaylor & Francis$bTYFR$n0415453305
938 $aYBP Library Services$bYANK$n2795442
029 1 $aAU@$b000043484630
029 1 $aNZ1$b12462847
029 1 $aSE4M6$b08233658x
029 1 $aUKMGB$b014589373
029 1 $aUNITY$b117676195
994 $aZ0$bP4A
948 $hHELD BY P4A - 160 OTHER HOLDINGS