| Record ID | ia:marketingstrateg0000hool_k9l2 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingstrateg0000hool_k9l2/marketingstrateg0000hool_k9l2_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingstrateg0000hool_k9l2/marketingstrateg0000hool_k9l2_meta.mrc |
LEADER: 00797dam a22002658a 4500
001 97045173
003 DLC
005 20090915123931.0
008 971103s1998 nyu 000 0 eng
010 $a 97045173
020 $a0133712532 (alk. paper)
040 $aDLC$cDLC
050 00 $aHF5415.127$b.H66 1998
082 00 $a658.8/02$221
100 1 $aHooley, Graham J.
245 10 $aMarketing strategy and competitive positioning /$cGraham J. Hooley, John A. Saunders, Nigel F. Piercy.
250 $a2nd ed.
260 $aNew York :$bPrentice Hall Europe,$c1998.
263 $a9803
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aTarget marketing.
650 0 $aMarketing$xManagement.
700 1 $aSaunders, John A.,$d1946-
700 1 $aPiercy, Nigel.