| Record ID | ia:marketingstrateg0000hool_v2q2 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingstrateg0000hool_v2q2/marketingstrateg0000hool_v2q2_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingstrateg0000hool_v2q2/marketingstrateg0000hool_v2q2_meta.mrc |
LEADER: 00808dam a22002778a 4500
001 2003060546
003 DLC
005 20090916123208.0
008 030922s2004 nyu b 000 0 eng
010 $a 2003060546
020 $a0273655167
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.127$b.H66 2004
082 00 $a658.8/02$222
100 1 $aHooley, Graham J.
245 10 $aMarketing strategy and competitive positioning /$cGraham J. Hooley, John A. Saunders, Nigel F. Piercy.
250 $a3rd ed.
260 $aNew York :$bFinancial Times/Prentice Hall,$c2004.
263 $a0312
300 $ap. cm.
504 $aIncludes bibliographical references.
650 0 $aTarget marketing.
650 0 $aMarketing$xManagement.
700 1 $aSaunders, John A.,$d1946-
700 1 $aPiercy, Nigel.