| Record ID | ia:marketingstrateg0000mosc |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingstrateg0000mosc/marketingstrateg0000mosc_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingstrateg0000mosc/marketingstrateg0000mosc_meta.mrc |
LEADER: 00836cam a2200265 a 4500
001 218287
005 19951101112235.0
008 940216s1994 ctu b 001 0 eng
010 $a 94008542 //r95$o29952722
035 $9ACO-1514
040 $aDLC$cDLC$dLDL$dUKM$dXIM
015 $aGB95-18027
020 $a0899308872 (alk. paper)
050 00 $aHF5415.13$b.M677 1994
082 00 $a658.8/02$220
049 $aXIMM
100 1 $aMoschis, George P.,$d1944-
245 10 $aMarketing strategies for the mature market /$cGeroge P. Moschis.
260 $aWestport, Conn. :$bQuorum Books,$c1994.
300 $axiv, 198 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. [189]-194) and index.
650 0 $aMarketing$xManagement.
650 0 $aMarket segmentation.
650 0 $aNew products$xMarketing.
650 0 $aAged consumers.