| Record ID | ia:marketingstrateg00schn |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingstrateg00schn/marketingstrateg00schn_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingstrateg00schn/marketingstrateg00schn_meta.mrc |
LEADER: 00942cam 2200265 a 4500
001 97021554
003 DLC
005 20041228194409.0
008 970527s1998 nyu b 001 0 eng
010 $a 97021554
020 $a0684831910 (pbk.)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.S345 1998
082 00 $a658.8/02$221
100 1 $aSchnaars, Steven P.
245 10 $aMarketing strategy :$bcustomers and competition /$cSteven P. Schnaars.
250 $a2nd rev. and updated ed.
260 $aNew York :$bFree Press,$cc1998.
300 $axvi, 216 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement.
650 0 $aStrategic planning.
650 0 $aCompetition.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/simon051/97021554.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/simon032/97021554.html