MARC record from Internet Archive

LEADER: 04320cam a2200685 a 4500
001 ocm76820886
003 OCoLC
005 20191109072045.9
008 061120s2007 njua b 001 0 eng
010 $a 2006038980
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015 $aGBA720221$2bnb
016 7 $a013694087$2Uk
019 $a810411926$a1004789531$a1054226078
020 $a0132390752$q(hardback ;$qalk. paper)
020 $a9780132390750$q(hardback ;$qalk. paper)
020 $a9780137021338$q(pbk.)
020 $a013702133X$q(pbk.)
029 1 $aAU@$b000041092440
029 1 $aAU@$b000044677428
029 1 $aAU@$b000050260534
029 1 $aAU@$b000053447943
029 1 $aNLGGC$b308534840
029 1 $aNZ1$b11131713
029 1 $aUKMGB$b013694087
029 1 $aUNITY$b108260585
029 1 $aYDXCP$b2501986
035 $a(OCoLC)76820886$z(OCoLC)810411926$z(OCoLC)1004789531$z(OCoLC)1054226078
050 00 $aHD62.5$b.L633 2007
082 00 $a658.8$222
049 $aMAIN
100 1 $aLodish, Leonard M.
245 10 $aMarketing that works :$bhow entrepreneurial marketing can add sustainable value to any sized company /$cLeonard M. Lodish, Howard L. Morgan, Shellye Archambeau.
260 $aUpper Saddle River, N.J. :$bWharton School Pub.,$c©2007.
300 $axv, 318 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 0 $aMarketing driven strategy to make extraordinary money -- Generating, screening, and developing ideas -- Entrepreneurial pricing : an often misused way to garner extraordinary profits -- Distribution/channel decisions to solidify sustainable competitive advantage -- Product launch to maximize product/service lifetime profitability -- Entrepreneurial advertising that works : vaguely right or precisely wrong? -- How to leverage public relations for maximum value -- Sales management to add value -- Marketing-enabled sales -- Entrepreneurial promotion and viral marketing to maximize sustainable profitability -- Marketing resource deployment and allocation : the Alloc software -- Entrepreneurial marketing for hiring, growing, and retaining employees -- Marketing for financing activities -- Building strong brands and strong companies.
504 $aIncludes bibliographical references and index.
520 1 $a"Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits." "From pricing to PR, advertising to viral marketing, this book's techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, their cutting-edge work in Wharton's legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500's fastest-growing companies."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aNew business enterprises$xManagement.
650 0 $aIndustrial management.
650 0 $aMarketing$xManagement.
650 0 $aEntrepreneurship.
650 7 $aEntrepreneurship.$2fast$0(OCoLC)fst00912787
650 7 $aIndustrial management.$2fast$0(OCoLC)fst00971246
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aNew business enterprises$xManagement.$2fast$0(OCoLC)fst01036850
700 1 $aMorgan, Howard Lee,$d1945-
700 1 $aArchambeau, Shellye.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip075/2006038980.html
856 41 $iInput this URL in a browser to get JPEG cover art data.$qJPEG$uhttp://firstsearch.oclc.org/WebZ/DCARead?standardNoType=1&standardNo=0132390752:srcdbname=worldcat:fromExternal=true&sessionid=0$xOCLC EC$xwidth=127 height=187$zcover art
938 $aBaker & Taylor$bBKTY$c29.99$d29.99$i0132390752$n0007040284$sactive
938 $aBaker and Taylor$bBTCP$n2006038980
938 $aYBP Library Services$bYANK$n2501986
994 $a92$bERR
976 $a31927000819562