| Record ID | ia:marketingthatwor0000lodi_m5n2 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingthatwor0000lodi_m5n2/marketingthatwor0000lodi_m5n2_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingthatwor0000lodi_m5n2/marketingthatwor0000lodi_m5n2_meta.mrc |
LEADER: 01117cam a22003257i 4500
001 2015937237
003 DLC
005 20150925085832.0
008 150327s2016 njua b 001 0 eng d
010 $a 2015937237
020 $a9780133993332
020 $a0133993337
035 $a(OCoLC)ocn893452569
040 $aBTCTA$beng$cBTCTA$erda$dBDX$dYDXCP$dCLE$dOCLCO$dDLC
042 $alccopycat
050 00 $aHD62.5$b.L633 2016
100 1 $aLodish, Leonard M.,$eauthor.
245 10 $aMarketing that works :$bhow entrepreneurial marketing can add sustainable value to any sized company /$cLeonard M. Lodish [and three others].
250 $aSecond edition.
264 1 $aOld Tappan, New Jersey :$bPearson Education,$c[2016]
264 4 $c©2016
300 $axx, 376 pages :$billustrations ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aNew business enterprises$xManagement.
650 0 $aIndustrial management.
650 0 $aMarketing$xManagement.
650 0 $aEntrepreneurship.