MARC record from Internet Archive

LEADER: 03961cam 2200637 a 4500
001 ocm50567172
003 OCoLC
005 20191218173226.0
008 030220s2002 mnu b 001 0 eng d
010 $a 2002091275
040 $aNGR$beng$cDLC$dNGR$dIQU$dIBS$dQBX$dUWC$dBAKER$dBTCTA$dLVB$dYDXCP$dSEO$dOCLCA$dOCLCQ$dOCLCO$dOCLCF$dOCLCQ$dOCLCO$dOCLCQ$dOCLCA
020 $a0970560516
020 $a9780970560513
035 $a(OCoLC)50567172
037 $a1090323$bQBI
042 $alccopycat
043 $an-us---
050 00 $aHF5415.127$b.M668 2002
082 00 $a658.8/02$221
100 1 $aMorgan, Carol M.
245 10 $aMarketing to the mindset of boomers and their elders /$cCarol M. Morgan and Doran J. Levy.
260 $aSaint Paul, MN :$bAttitudebase,$c℗♭2002.
300 $aix, 383 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aAttitudes : what drives boomers and their elders -- Getting a bead on boomers and their elders -- Segmenting boomers and their elders -- The lifestyle segments -- Beyond the empty nest -- The travel segments -- Targeting cruising's big wave -- The financial segments -- Attitudes define affluent savvy investors -- The food segments -- You will be what you eat -- The health segments -- Motivating healthful behaviors -- The best HRT targets -- The health information segments -- Targeting direct-to-consumer (DTC) advertising -- The health compliance segments -- Compliance and high cholesterol -- Overlaying segmentations : the Morgan-Levy health cube -- The car purchase segments -- Car maintenance segments -- Luxury cars : who buys them? -- Reaching best customers with mass media -- Words and images keyed to segment -- Relating to your publics -- Improving Internet connections -- Direct marketing's next step -- Attitudes improve CRM efforts -- Making the sale.
520 $aBased on massive, innovative, original and on-going research. Conducted since 1989 on 20,000 respondents to date, this research has gathered more than 50 million pieces of data and created nine separate psychographic segmentation strategies. These strategies offer a unique and deeper perspective on this highly diverse market, now our largest and most lucrative. The book's insights can be used by anyone attempting to identify, target, or influence persons 40 and older.
650 0 $aMarket segmentation$zUnited States.
650 0 $aOlder consumers$zUnited States.
650 0 $aConsumer behavior$zUnited States.
650 0 $aBaby boom generation$zUnited States.
650 0 $aMarketing$zUnited States$xManagement.
650 6 $aSegmentation du marche $zE tats-Unis.
650 6 $aConsommateurs a ge s$zE tats-Unis.
650 6 $aConsommateurs$xComportement$zE tats-Unis.
650 6 $aGe ne ration du baby-boom$zE tats-Unis.
650 6 $aMarketing$zE tats-Unis$xGestion.
650 7 $aBaby boom generation.$2fast$0(OCoLC)fst00824987
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aMarket segmentation.$2fast$0(OCoLC)fst01010139
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aOlder consumers.$2fast$0(OCoLC)fst01199149
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
700 1 $aLevy, Doran J.
776 08 $iOnline version:$aMorgan, Carol M.$tMarketing to the mindset of boomers and their elders.$dSaint Paul, MN : Attitudebase, ℗♭2002$w(OCoLC)606976431
938 $aBaker & Taylor$bBKTY$c49.95$d54.90$i0970560516$n0004133946$sactive
938 $aBaker and Taylor$bBTCP$n2002091275
938 $aQuality Books, Inc.$bQUAL$nqbi02200790
938 $aYBP Library Services$bYANK$n1904222
029 1 $aAU@$b000024481988
029 1 $aNZ1$b7353875
029 1 $aYDXCP$b1904222
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 329 OTHER HOLDINGS