MARC record from Internet Archive

LEADER: 05023cam 22005174a 4500
001 ocm42969546
003 OCoLC
005 20210705222742.0
008 991202s2000 mduac b 001 0 eng
010 $a 99059817
040 $aNLM$beng$cNLM$dTXH$dBAKER$dYDXCP$dCGC$dAAA$dMMU$dPBF$dOCLCF$dOCLCQ$dOCLCO$dOCLCQ$dOCLCA
016 7 $a100902081$2DNLM
020 $a9780834217454
020 $a0834217457
035 $a(OCoLC)42969546
042 $apcc
050 14 $aR728$b.B36 2000
060 00 $a2000 E-423
060 10 $aW 80$bB347m 2000
082 00 $a610/.68/8$221
100 1 $aBaum, Neil,$d1943-
245 10 $aMarketing your clinical practice :$bethically, effectively, economically /$cNeil Baum, Gretchen Henkel.
250 $a2nd ed.
260 $aGaithersburg, Md. :$bAspen Publishers,$c2000.
300 $axxx, 503 pages :$billustrations, portraits
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aLove the ones you're with: keeping the patients you already have -- Giving your practice a checkup -- Mystery shop 'til you drop -- Don't be late for a very important date -- Identifying moments of truth -- If Domino's delivers, so can we -- Your reception area is your opportunity to create a good first impression -- Improve patient compliance: provide medication information -- Marketing on 10 minutes a day -- Different strokes for different folks: dealing with demanding patients -- Track your oldies and they will become goodies -- Resurrecting records: a transfer request does not mean good-bye -- Clean up your claims and create "practice appeal" -- Leave a paper trail ... that leads to the bottom line -- Stuffers soften the bite of the bill -- A picture is worth a thousand words: creating office videos -- Need more patients? Brochures are the cure -- External marketing: attracting new patients to your practice -- Your net worth is related to your network -- There's strength in numbers when you start a support group -- Marketing to ethnic communities -- Closing the generation gaps: marketing to boomers and seniors -- Write that masterpiece: and send it to the lay press -- Nothing does it better ... than a newsletter -- Follow the yellow page road -- Care and feeding of your website: learning to love spiders and crawlers -- One small click for your patients, one giant leap for your practice -- Creating powerful presentations through public speaking -- Make slides that sizzle -- Meet the press: create credibility through celebrity -- Become an instant expert: write the book -- Motivating your staff -- Go for the goal: how to create team spirit -- Add sparkle to your staff meetings -- Reach out and touch someone: the telephone is the lifeline of your practice -- Break bread and break the ice: start a lunch-and-learn program and referrals from colleagues will follow -- Match made in heaven: hiring the perfect employee for your practice -- Communicating with other physicians, other professionals, and managed care plans -- How to obtain and maintain physician referrals: it takes patience, persistence, politeness, and prompt reporting -- Generating referrals from nontraditional sources -- Avoid managed care paralysis: conduct a practice analysis -- Deselection: a game of musical chairs -- How to be a darling of the managed care plans -- Make the hospital your marketing ally, not your adversary -- Big can be better: marketing for large groups and multispecialty group practices -- Birds do it, bees do it, even ivory tower doctors do it -- Technology, toys, and tips -- Let technology simplify your life -- Compliance: minimize risks and maximize marketing potential -- Buck stops here: is your coding up to par? -- When you are in the market for a new associate -- New revenue resource: clinical research -- Market your expertise as an expert witness -- Do niche marketing as a super specialist -- When dollars make sense: using a practice cost analysis to market your practice -- Giving our patients a federal express experience -- Hiring a marketing consultant -- Medicine, marketing, and mirth: having fun with your medical practice -- Lagniappe (something extra) -- Getting started: the secrets of marketing success.
650 0 $aMedicine$xPractice.
650 0 $aMedical care$xMarketing.
650 12 $aPractice Management, Medical.
650 22 $aMarketing of Health Services.
650 22 $aPhysician-Patient Relations.
650 7 $aMedical care$xMarketing.$2fast$0(OCoLC)fst01013822
650 7 $aMedicine$xPractice.$2fast$0(OCoLC)fst01015014
700 1 $aHenkel, Gretchen.
938 $aBaker & Taylor$bBKTY$c84.95$d84.95$i0834217457$n0003484025$sactive
938 $aYBP Library Services$bYANK$n1636008
029 0 $aNLM$b100902081
029 1 $aAU@$b000023503447
029 1 $aDEBBG$bBV014002591
029 1 $aYDXCP$b1636008
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 64 OTHER HOLDINGS