MARC record from Internet Archive

LEADER: 03134cam 22003014a 4500
001 9919407470001661
005 20150423120420.0
008 021226s2003 caua b 001 0 eng
010 $a 2002156553
020 $a078796543X (alk. paper)
035 $a(CSdNU)u176483-01national_inst
035 $a(OCoLC)51290242
035 $a(OCoLC)51290242
040 $aDLC$cDLC$dOrPss
042 $apcc
049 $aCNUM
050 00 $aHD69.C6$bB44 2003
082 00 $a001/.068/8$221
100 1 $aBiech, Elaine.
245 10 $aMarketing your consulting services /$cElaine Biech ; foreword by Geoff Bellman.
260 $aSan Francisco :$bPfeiffer,$cc2003.
300 $axxx, 282 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aMarketing: What's It All About? -- Consultants and Marketing -- The ABCs of Marketing -- Marketing from Day One -- Assess The Situation -- Internal Assessment: What's Your Company's Marketing Success? -- Why Market Research? -- Assessing Your Consulting Company -- SWOT Your Company -- Other Data Required -- Clarify Your Present Preferences -- External Assessment: How Do Your Competitors and Clients Stack Up? -- Assessing Your Competition -- Assessing Your Clients -- What's That Position Thing? -- Explore Other Markets -- Marketing Image: What Message Do You Send? -- Consistency Is Critical -- Messages You Send in Person -- Marketing Messages on Paper -- Other Image Builders -- Build a Potential Client Base -- Tools of the Trade: What Works; What Doesn't? -- Word of Mouth -- Marketing Tools -- Need an Excuse to Stay in Touch? -- Tips for Sending a Keeper -- Your Marketing Plan: Can You Market on a Shoestring Budget? -- Marketing Plan Preliminaries -- Why a Marketing Plan? -- A Marketing Plan Format -- Can You Really Market on a Shoestring Budget? -- Prospecting in All the Right Places: How Do You Find Clients? -- Prospecting Is a Transition -- Find New Clients -- Prospecting Process -- Prospecting in Other Ways and Places -- Contact Potential Clients -- Selling Services: How Do You Sell You? -- Rainmaker? -- Value-Added Selling -- You Have an Appointment--Now What? -- Other Meeting Places -- Contracts -- Stay in Business -- A Client in Hand Is Worth Ten in Your Plan: Will Your Clients Market for You? -- Customer Loyalty and Retention -- Why Retain Clients? -- Build a Relationship with the Organization -- Build a Relationship with the Individuals -- Customer Satisfaction Is Marketing -- Marketing Technology: What Will Work for You? -- Establish a Website -- E-mail Marketing -- Electronic Newsletters -- Other Technologies to Explore -- Marketing Support -- Marketing: Can It Be Fun? -- Proven Ways to Generate Marketing Ideas -- Marketing and Creativity: A Perfect Fit -- Lists, Plans, and Last-Minute Advice: Where's Your Opportunity? -- Tightwad Marketing -- Make Money Marketing -- ebb's Thirteen Truths.
650 0 $aConsultants$xMarketing.
949 $aHD 69.C6 B44 2003$i31786101564497
994 $a92$bCNU
999 $aHD 69 .C6 B44 2003$wLC$c1$i31786101564497$d3/15/2004$f3/15/2004$g1 $lCIRCSTACKS$mNULS$rY$sY$tBOOK$u11/3/2003