| Record ID | ia:masscommunicatio0000hans |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/masscommunicatio0000hans/masscommunicatio0000hans_marc.xml |
| Download MARC binary | https://www.archive.org/download/masscommunicatio0000hans/masscommunicatio0000hans_meta.mrc |
LEADER: 02740cam 2200505 a 4500
001 ocn141854835
003 OCoLC
005 20180226062642.0
008 070607s2008 dcua b 001 0 eng
010 $a 2007023889
040 $aDLC$beng$cDLC$dYDX$dBAKER$dYDXCP$dCZL$dBTCTA$dTSU$dYOM$dDEBBG$dUKMGB$dOCLCF$dZWZ$dOCLCO$dOCL$dOCLCQ
016 7 $a013811861$2Uk
019 $a690517747
020 $a9780872894846$q(pbk. ;$qalk. paper)
020 $a0872894843$q(pbk. ;$qalk. paper)
035 $a(OCoLC)141854835$z(OCoLC)690517747
050 00 $aP90$b.H314 2008
082 00 $a302.23$222
084 $aMS 7850$2rvk
100 1 $aHanson, Ralph E.
245 10 $aMass communication :$bliving in a media world /$cRalph E. Hanson.
250 $a2nd ed.
260 $aWashington, D.C. :$bCQ Press,$c℗♭2008.
300 $axxxiii, 614 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 523-566) and index.
505 0 $aPART I. INTRODUCTION TO THE MEDIA. Living in a media world -- The media business: consolidation, globalization, and the long tail -- Mass communication effects: how society and media interact. PART II. PRINT MEDIA. Books: the birth of the mass media -- Magazines: the power of words and images -- Newspapers: reflection of a democratic society. PART III. ELECTRONIC MEDIA. Sound: music and talk across media -- Movies: mass producing entertainment -- Television: broadcast and beyond -- The internet: mass communication gets personal. PART IV. SUPPORT AND CONTROL OF THE MEDIA. Advertising: selling a message -- Public relations: manufacturing the news -- Media law: free speech and fairness -- Media ethics: truthfulness, fairness, and standards of decency -- Global media: communication around the world.
650 0 $aMass media.
650 0 $aCommunication.
650 7 $aCommunication$2fast$0(OCoLC)fst00869952
650 7 $aMass media.$2fast$0(OCoLC)fst01011219
650 7 $aMe dias.$2ram
650 07 $aMassenkommunikation.$2swd
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0720/2007023889.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016249766&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
938 $aBaker & Taylor$bBKTY$c44.95$d44.95$i0872894843$n0007221292$sactive
938 $aBaker and Taylor$bBTCP$n2007023889
938 $aYBP Library Services$bYANK$n2543057
029 1 $aAU@$b000041722832
029 1 $aDEBBG$bBV023046314
029 1 $aZWZ$b139409300
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 109 OTHER HOLDINGS