MARC record from Internet Archive

LEADER: 06258cam 2201189Ka 4500
001 ocn808377028
003 OCoLC
005 20180918011100.0
008 120827s1999 cau ob 001 0 eng d
006 m o d
007 cr cnu---unuuu
040 $aN$T$beng$epn$cN$T$dOCLCE$dE7B$dOCLCO$dOCLCQ$dOCLCF$dOCLCO$dIDEBK$dCOO$dYDXCP$dOCL$dOCLCQ$dOCL$dOCLCQ$dAGLDB$dOCLCQ$dVNS$dUAB$dSGPBL$dOCLCQ$dVTS$dU3W
019 $a607397745$a626964961$a978669731$a978899443$a1007859875$a1047911594$a1048765743
020 $a9781452263649$q(electronic bk.)
020 $a1452263647$q(electronic bk.)
020 $a9781452233499$q(ebook)
020 $a1452233497$q(ebook)
020 $a0761909591
020 $a9780761909590
020 $z0761909583
020 $z9780761909583
020 $z0761909591
020 $z9780761909590
024 3 $a9780761909590
035 $a(OCoLC)808377028$z(OCoLC)607397745$z(OCoLC)626964961$z(OCoLC)978669731$z(OCoLC)978899443$z(OCoLC)1007859875$z(OCoLC)1047911594$z(OCoLC)1048765743
042 $adlr
043 $an-us---
050 4 $aJK2281$b.N484 1999eb
072 7 $aPOL$x016000$2bisacsh
082 04 $a324.7/2/0973$222
084 $a89.56$2bcl
100 1 $aNewman, Bruce I.
245 14 $aThe mass marketing of politics :$bdemocracy in an age of manufactured images /$cBruce I. Newman.
260 $aThousand Oaks :$bSage Publications,$c℗♭1999.
300 $a1 online resource (xviii, 166 pages).
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aAmerican Ser.
504 $aIncludes bibliographical references (pages 147-153) and indexes.
505 0 $aThe impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.
520 1 $a"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--Jacket.
588 0 $aPrint version record.
506 $3Use copy$fRestrictions unspecified$2star$5MiAaHDL
533 $aElectronic reproduction.$b[S.l.] :$cHathiTrust Digital Library,$d2010.$5MiAaHDL
538 $aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.$uhttp://purl.oclc.org/DLF/benchrepro0212$5MiAaHDL
583 1 $adigitized$c2010$hHathiTrust Digital Library$lcommitted to preserve$2pda$5MiAaHDL
650 0 $aPolitical campaigns$zUnited States.
650 0 $aMarketing$zUnited States.
650 0 $aPresidents$zUnited States$xElection.
650 0 $aDemocracy$zUnited States.
651 0 $aUnited States$xPolitics and government$y20th century.
650 6 $aMarketing politique$zE tats-Unis.
650 6 $aPre sidents$zE tats-Unis$xE lections.
650 6 $aDe mocratie$zE tats-Unis.
651 6 $aE tats-Unis$xPolitique et gouvernement$y20e sie cle.
650 7 $aPOLITICAL SCIENCE$xPolitical Process$xGeneral.$2bisacsh
650 7 $aDemocracy.$2fast$0(OCoLC)fst00890077
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aPolitical campaigns.$2fast$0(OCoLC)fst01069212
650 7 $aPolitics and government$2fast$0(OCoLC)fst01919741
650 7 $aPresidents$xElection.$2fast$0(OCoLC)fst01075747
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 17 $aPolitiek.$2gtt
650 17 $aVerkiezingen.$2gtt
650 17 $aMarketing.$2gtt
650 17 $aMassamedia.$2gtt
650 7 $aMarketing politique$zE tats-Unis.$2ram
650 7 $aPropagande e lectorale$zEtats-Unis.$2ram
650 7 $aPre sidents$zEtats-Unis$xElection.$2ram
650 07 $aDemokratie.$2swd
650 07 $aWahlkampf.$2swd
650 07 $aMarketing.$2swd
651 7 $aUSA.$2swd
648 7 $a1900-1999$2fast
655 4 $aElectronic books.
776 08 $iPrint version:$aNewman, Bruce I.$tMass marketing of politics.$dThousand Oaks : Sage Publications, ℗♭1999$z0761909583$w(DLC) 99006266$w(OCoLC)40996007
830 0 $aAmerican Ser.
856 40 $3ebrary$uhttp://site.ebrary.com/id/10581296
856 40 $3EBSCOhost$uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474676
856 40 $3Google$uhttp://books.google.com/books?id=tdSGAAAAMAAJ
856 40 $3HathiTrust Digital Library, Limited view (search only)$uhttp://catalog.hathitrust.org/api/volumes/oclc/40996007.html
856 40 $3MyiLibrary$uhttp://www.myilibrary.com?id=673080
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy0655/99006266-t.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0655/99006266-d.html
856 40 $uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474676$zLink to full text in EBSCOHost$zLink to full text in EBSCOHost
856 40 $uhttp://0-search.ebscohost.com.librarycatalog.vts.edu/login.aspx?direct=true&scope=site&db=nlebk&AN=474676
856 40 $3Lakeland College Access$uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=474676$z(Unlimited Concurrent Users)$zfrom EBSCO Academic Collection
856 40 $zConnect to Sage e-book$uhttp://0-sk.sagepub.com.pugwash.lib.warwick.ac.uk/books/the-mass-marketing-of-politics
938 $aebrary$bEBRY$nebr10581296
938 $aEBSCOhost$bEBSC$n474676
938 $aProQuest MyiLibrary Digital eBook Collection$bIDEB$ncis30283975
938 $aYBP Library Services$bYANK$n9450896
938 $aYBP Library Services$bYANK$n10930672
938 $aSage Publications$bSAGE$nEDZ0000063743
029 1 $aAU@$b000051585565
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029 1 $aDEBSZ$b421366559
029 1 $aDKDLA$b820120-katalog:000742900
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 1019 OTHER HOLDINGS