MARC record from Internet Archive

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005 20110301185217.0
008 990621s2000 ctu b 001 0 eng
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007 cr cn|||||||||
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020 $a9781567203448 (alk. paper)
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050 00 $aHF5415.33.U6$bM36 2000
082 00 $a658.8/34/0844$221
084 $a85.40$2bcl
245 04 $aThe maturing marketplace :$bbuying habits of baby boomers and their parents /$cGeorge P. Moschis ... [et al.].
260 $aWestport, Conn. :$bQuorum Books,$c2000.
300 $axii, 303 p. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 00 $g[ch.] 1.$tOverview --$g[ch.] 2.$tFood and beverages, food stores, and restaurants --$g[ch.] 3.$tApparel and footwear --$g[ch.] 4.$tPharmaceutical products --$g[ch.] 5.$tHousing --$g[ch.] 6.$tTechnology products and telecommunication services --$g[ch.] 7.$tHealth care --$g[ch.] 8.$tTravel and leisure --$g[ch.] 9.$tFinancial services --$g[ch.] 10.$tInsurance --$g[ch.] 11.$tSummary and implications for marketing strategy.
520 8 $aAnnotation$bExamines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services.
650 0 $aConsumer behavior$zUnited States.
650 0 $aBaby boom generation$zUnited States$xAttitudes.
650 0 $aMiddle-aged consumers$zUnited States$xAttitudes.
650 0 $aOlder consumers$zUnited States$xAttitudes.
650 0 $aMarket segmentation$zUnited States.
655 7 $aElectronic books.$2local
650 6 $aConsommateurs$xComportement$zÉtats-Unis.
650 6 $aGénération du baby-boom$zÉtats-Unis$xAttitudes.
650 6 $aConsommateurs d'âge moyen$zÉtats-Unis$xAttitudes.
650 6 $aConsommateurs âgés$zÉtats-Unis$xAttitudes.
650 6 $aSegmentation du marché$zÉtats-Unis.
650 17 $aConsumentengedrag.$2gtt
650 17 $aMarktsegmentatie.$2gtt
650 17 $aLeeftijdsgroepen.$2gtt
700 1 $aMoschis, George P.,$d1944-
938 $aBaker and Taylor$bBTCP$n99036602
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