MARC record from Internet Archive

LEADER: 02471cam 2200397Ia 4500
001 ocn212855951
003 OCoLC
005 20201028192320.0
008 080303s2004 nyu b 001 0 eng d
040 $aBTCTA$beng$cBTCTA$dBAKER$dYDXCP$dZQP$dUPZ$dCFA$dOCLCF$dOCLCQ$dOCLCA
020 $a9780307451583$q(pbk.)
020 $a0307451585$q(pbk.)
035 $a(OCoLC)212855951
082 04 $a658$222
100 1 $aKurtzman, Joel.
245 10 $aMBA in a book :$bmastering business with attitude /$cJoel Kurtzman with Glenn Rifkin & Victoria Griffith.
250 $a1st pbk. ed.
260 $aNew York :$bThree Rivers Press,$c©2004.
300 $a448 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aOriginally published as MBA in a box by Crown Business, 2004.
504 $aIncludes bibliographical references (pages 411-414) and index.
520 $aAn informative, jargon-free introduction to the fundamental principles and practices of business brings together the expertise of some of today's leading business philosophers to provide an accessible overview of such topics as business management, marketing, corporate finance, strategy, leadership, innovation, and more.
505 0 $aInnovation : how breakthroughs happen -- Sustainability and the environment : a business that makes nothing but money is a poor kind of business -- Finance and accounting : "we're not in Kansas anymore" : getting real about numbers and what they mean -- Strategy : make sure you take the right fork in the road : on the importance of strategic direction -- Managing is getting paid for other people's home runs -- Human resources : why brains trump brawn -- How to be a leader and live to tell about it -- Marketing : "find out what they want and how they want it and give it to 'em just that way" -- Communication : "a fool may talk but a wise man speaks" -- There's many a slip 'twixt the cup and the lip : good ideas gone awry.
650 0 $aIndustrial management.
650 7 $aIndustrial management.$2fast$0(OCoLC)fst00971246
700 1 $aRifkin, Glenn.
700 1 $aGriffith, Victoria.
938 $aBaker & Taylor$bBKTY$c19.95$d14.96$i0307451585$n0007646936$sactive
938 $aBaker and Taylor$bBTCP$nBK0007646936
938 $aYBP Library Services$bYANK$n2825463
029 1 $aAU@$b000046947430
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 39 OTHER HOLDINGS