| Record ID | ia:measuringuphowad0000shie |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/measuringuphowad0000shie/measuringuphowad0000shie_marc.xml |
| Download MARC binary | https://www.archive.org/download/measuringuphowad0000shie/measuringuphowad0000shie_meta.mrc |
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008 020129s2002 paua b s001 0 eng
010 $a 2001041462
035 $a47183645
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050 00 $aP96.G44$bS54 2002
049 $aXIMM
100 1 $aShields, Vickie Rutledge.
245 10 $aMeasuring up :$bhow advertising affects self-image /$cVickie Rutledge Shields with Dawn Heinecken.
260 $aPhiladelphia :$bUniversity of Pennsylvania Press,$cc2002.
300 $axvi, 206 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [187]-195) and index.
505 0 $a1. Theory and method -- 2. Stereotypes and body parts : advertising content -- 3. What do ads teach us about gender -- 4. Signs of the times : a semiotics of gender ads -- 5. Weighing in and measuring up -- 6. Elizabeth's story -- 7. Differences within gender : manufacturing distance - 8. Interventions and changes -- 9. Final thoughts.
650 0 $aGender identity in mass media.
650 0 $aAdvertising.
650 0 $aSemiotics.
700 1 $aHeinecken, Dawn.
994 $aE0$bXIM