MARC record from Internet Archive

LEADER: 02041cam a2200325 a 4500
001 2007023690
003 DLC
005 20080724152150.0
008 070607s2007 nyua 000 0 eng
010 $a 2007023690
020 $a9781591841746
020 $a1591841747
035 $a(OCoLC)ocn141484387
035 $a(OCoLC)141484387
040 $aDLC$cDLC$dBAKER$dBTCTA$dYDXCP$dC#P$dBWX$dEEK$dDLC
050 00 $aHF5415.13$b.G564 2007
082 00 $a658.8$222
100 1 $aGodin, Seth.
245 10 $aMeatball sundae :$bis your marketing out of sync? /$cSeth Godin.
246 30 $aIs your marketing out of sync?
260 $aNew York :$bPortfolio,$c2007.
300 $axxiii, 232 p. :$bill. ;$c19 cm.
505 0 $apt. 1. Thinking about the meatball sundae -- pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers -- Trend 2 : Amplification of the voice of the consumer and independent authorities -- Trend 3 : Need for an authentic story as the number of sources increases -- Trend 4 : Extremely short attention spans due to clutter -- Trend 5 : The long tail -- Trend 6 : Outsourcing -- Trend 7 : Google and the dicing of everything -- Trend 8 : Infinite channels of communication -- Trend 9 : Direct communication and commerce between consumers and consumers -- Trend 10 : The shifts in scarcity and abundance -- Trend 11 : The triumph of big ideas -- Trend 12 : The shift from "how many" to "who" -- Trend 13 : The wealthy are like us -- Trend 14 : New gatekeepers, no gatekeepers -- pt. 3. Putting it together -- Case studies.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xSocial aspects.
650 0 $aProduct differentiation.
650 0 $aTarget marketing.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0720/2007023690.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0828/2007023690-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0828/2007023690-d.html