MARC record from Internet Archive

LEADER: 05324cam 22007931a 4500
001 ocm00758525
003 OCoLC
005 20210302104131.0
008 730213s1951 nyua 000 0 eng
010 $a 51013309
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016 $a(AMICUS)000001203392
019 $a4630558$a13565496$a38440159$a984709393$a1001813106$a1008012172$a1020196007$a1048233126$a1049528357$a1138927833$a1154523964$a1155884889$a1231460200
020 $a0710028725
020 $a9780710028723
035 $a(OCoLC)758525$z(OCoLC)4630558$z(OCoLC)13565496$z(OCoLC)38440159$z(OCoLC)984709393$z(OCoLC)1001813106$z(OCoLC)1008012172$z(OCoLC)1020196007$z(OCoLC)1048233126$z(OCoLC)1049528357$z(OCoLC)1138927833$z(OCoLC)1154523964$z(OCoLC)1155884889$z(OCoLC)1231460200
043 $an-us---
050 00 $aHM291$b.M35
055 3 $aP90.M2$bM4 1951
082 00 $a301.15
084 $a05.31$2bcl
084 $aMQ 3485$2rvk
100 1 $aMcLuhan, Marshall,$d1911-1980.
245 14 $aThe mechanical bride :$bfolklore of industrial man /$cMarshall McLuhan.
260 $aNew York :$bVanguard Press,$c[©1951]
300 $avii, 157 pages :$billustrations ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 0 $aBeacon paperback ;$vBP 265
505 00 $tFront page --$tNose for news --$tThe Ballet Luce --$tThe revolution is intact --$tDeep consolation --$tCharlie McCarthy --$tThe Sage of Waldorf Towers --$tFreedom to listen --$tBook of the hour --$tRoast duck with Jefferson --$tCrime does not pay --$tKnow-How --$tExecutive ability --$tHeading for failure --$tPlain talk --$tThe great books --$tGalluputians --$tMarket research --$tEmily Post --$tCo-education --$tThe poor rich --$tMen of distinction --$tHow not to offend --$tLi'l Abner --$tOrphan Annie --$tBringing up father --$tBlondie --$tThe bold look --$tFrom top to toe --$tLooking up my son --$tEye appeal --$tWoman in a mirror --$tHusband's choice --$tMagic that changes mood --$tThe drowned man --$tThe voice of the lab --$tLove-goddess assembly line --$tThe mechanical bride --$tSuperman --$tTarzan --$tThe corpse as still life --$tFrom Da Vinci to Holmes --$tFirst breakfast at home --$tUnderstanding America --$tFreedom -- American style --$tCokes and cheesecake --$tLove novice --$tThe law of the jungle --$tEducation --$tI'm tough --$tWhat it takes to stay in --$tMurder the umpire --$tI am the Bill of Rights --$tThe tough as Narcissus --$tBogart hero --$tPollyanna digest --$tMoney in comics --$tCorset success curve --$tHorse opera and soap opera.
520 $a"This brilliant and witty approach to the contemporary scene revolutionized the study of communication theory in our time. Marshall McLuhan's famous pronouncement that 'the medium is the message' is revealed, in this seminal work, by the 'media' themselves--the original advertisements; the contemporary heroes from Tarzan to Superman; the executive gimmicks of 'know how' and 'plain talk' that constitute the folklore of industrial man. Professor McLuhan's penetrating and probing approach has invaluable insights for all readers--general reader or educator, management man or creative writer--indeed, for every consumer or creator in every field. ... Long a famous 'underground' work, The mechanical bride is now obviously the book that pointed the way toward untangling the complicated web of today's communications."--Jacket.
583 $aCollated$c9970310$lDamaged.$xCovers worn. Stains on text.$5UkLNAL
650 0 $aSocial psychology.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aConsumers$zUnited States.
650 2 $aEmbryonic Structures$xabnormalities.
650 2 $aAbnormalities$xfamilial & genetic
650 6 $aPsychologie sociale.
650 6 $aPublicité
650 6 $aConsommateurs$zÉtats-Unis.
650 7 $aAdvertising$xPsychological aspects.$2fast$0(OCoLC)fst00797734
650 7 $aConsumers.$2fast$0(OCoLC)fst00876410
650 7 $aSocial psychology.$2fast$0(OCoLC)fst01122816
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aIndustriegesellschaft$2gnd
650 7 $aMassenmedien$2gnd
650 7 $aVolkskultur$2gnd
650 7 $aWerbung$2gnd
650 17 $aReclamedrukwerk.$2gtt
650 17 $aBeeldcultuur.$2gtt
651 7 $aUSA.$2swd
655 2 $aCongress.
655 7 $aDust jackets.$2aat
655 7 $aPaper (fibre product) case bindings.$2aat
655 7 $aPresentation inscriptions.$2aat
655 7 $aBookplates.$2aat
655 7 $aEssays.$2aat
776 08 $iOnline version:$aMcLuhan, Marshall, 1911-1980.$tMechanical bride.$dNew York, Vanguard Press [1951]$w(OCoLC)609805982
938 $aBaker and Taylor$bBTCP$n51013309
029 1 $aAU@$b000000634255
029 1 $aDEBBG$bBV012580891
029 1 $aHEBIS$b06109028X
029 1 $aNLC$b000001203392
029 1 $aNLGGC$b843486678
029 1 $aNZ1$b8016429
029 1 $aNZ1$b903265
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 729 OTHER HOLDINGS