| Record ID | ia:mediahandbook0000katz |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/mediahandbook0000katz/mediahandbook0000katz_marc.xml |
| Download MARC binary | https://www.archive.org/download/mediahandbook0000katz/mediahandbook0000katz_meta.mrc |
LEADER: 00677cam a2200229 a 4500
001 94023760
003 DLC
005 19960214185853.1
008 941019s1995 ilu b 001 0 eng
010 $a 94023760
020 $a0844235164
040 $aDLC$cDLC$dDLC
050 00 $aHF5826.5$b.K38 1995
082 00 $a659$220
100 1 $aKatz, Helen E.
245 14 $aThe media handbook /$cHelen Katz.
260 $aLincolnwood, Ill., USA :$bNTC Business Books,$cc1995.
300 $axiv, 163 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 158) and index.
650 0 $aAdvertising media planning.
650 0 $aMass media and business.
650 0 $aMarketing channels.