MARC record from Internet Archive

LEADER: 03995cam 2200565 a 4500
001 ocn155756614
003 OCoLC
005 20200104020830.0
008 070711s2008 ctua b 001 0 eng
010 $a 2007028755
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020 $a9780275992224$q(alk. paper)
020 $a0275992225$q(alk. paper)
020 $a9780275992583$q(pbk. ;$qalk. paper)
020 $a0275992586$q(pbk. ;$qalk. paper)
020 $a9780313084508$q(pbk. ;$qalk. paper)
020 $a0313084505$q(pbk. ;$qalk. paper)
035 $a(OCoLC)155756614
050 00 $aP96.M4$bS594 2008
082 00 $a302.23$222
084 $a05.30$2bcl
100 1 $aSilverblatt, Art.
245 10 $aMedia literacy :$bkeys to interpreting media messages /$cArt Silverblatt.
250 $a3rd ed.
260 $aWestport, Conn. :$bPraeger,$c2008.
300 $axii, 499 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 485-486) and index.
505 0 $aKeys to interpreting media messages -- Media formats -- Issues and outcomes.
520 $aMedia is everywhere but is often a poor source of information. Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. This fourth edition supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media, particularly in digital, interactive forms, this book addresses all forms of information disseminated via mass communication. Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part two focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part three considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population. The book: Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars ; Represents a highly effective tool for achieving a key aspect of media literacy, enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media ; And provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social change. -- From publisher's website.
650 0 $aMedia literacy.
650 7 $aMedia literacy.$2fast$0(OCoLC)fst01013578
650 17 $aMassamedia.$2gtt
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0722/2007028755.html
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2324819&custom_att_2=simple_viewer
938 $aBrodart$bBROD$n07087632$c$32.00
938 $aBaker & Taylor$bBKTY$c109.95$d109.95$i0275992225$n0007315310$sactive
938 $aBaker and Taylor$bBTCP$nBK0007315311
938 $aYBP Library Services$bYANK$n2572217
938 $aBlackwell Book Service$bBBUS$nR2715194$c$109.95
938 $aYBP Library Services$bYANK$n2572243
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 255 OTHER HOLDINGS