| Record ID | ia:mediaresearchmet0000gunt_z5k9 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/mediaresearchmet0000gunt_z5k9/mediaresearchmet0000gunt_z5k9_marc.xml |
| Download MARC binary | https://www.archive.org/download/mediaresearchmet0000gunt_z5k9/mediaresearchmet0000gunt_z5k9_meta.mrc |
LEADER: 01003cam a2200277 a 4500
001 00698066
003 DLC
005 20060815193521.0
008 000721s2000 enk b 001 0 eng d
010 $a 00698066
035 $a(OCoLC)ocm43378085
040 $aUKM$cUKM$dGZQ$dDLC
042 $alccopycat
015 $aGBA0-10129
020 $a0761956581
020 $a076195659X (pbk.)
050 00 $aP91.3$b.G86 2000
082 00 $a302.23/07/2$221
100 1 $aGunter, Barrie.
245 10 $aMedia research methods :$bmeasuring audiences, reactions and impact /$cBarrie Gunter.
260 $aLondon ;$aThousand Oaks, Calif. :$bSage Publications,$c2000.
300 $a314 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. [280]-307) and index.
650 0 $aMass media$xResearch$xMethodology.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0656/00698066-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0656/00698066-t.html