MARC record from Internet Archive

LEADER: 02038cam 2200493Ia 4500
001 ocn704245383
003 OCoLC
005 20200415064733.0
008 110228s2008 cc b 000 0 chi d
040 $aCVU$beng$cCVU$dOCLCF$dOCLCO$dOCLCQ$dOCLCO$dOCLCA$dX2Q
066 $c$1
020 $a9787811270280
020 $a7811270285
035 $a(OCoLC)704245383
043 $aa-cc---
050 4 $aP96.M342$bC5 2008
084 $aG206.2$2clc/4
100 1 $6880-01$aMa, Jianping.
245 10 $6880-02$aMei jie jing ying guan li chuang xin si wei =$bMeijie jingying guanli chuangxin siwei /$cMa Jianping, Bian Hua zhu.
246 31 $aMeijie jingying guanli chuangxin siwei
250 $6880-03$aDi 1 ban.
260 $6880-04$aBeijing :$bZhongguo chuan mei da xue chu ban she,$c2008.
300 $a7, 270 pages ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $6880-05$a21 shi ji xin wen chuan bo xue cong shu
504 $aIncludes bibliographical references.
650 0 $aMass media$zChina$xManagement.
650 0 $aMass media$xManagement.
650 7 $aChuan bo mei jie$xjing ying guan li.$2cct
650 7 $aMass media$xManagement.$2fast$0(OCoLC)fst01011264
651 7 $aChina.$2fast$0(OCoLC)fst01206073
700 1 $6880-06$aBian, Hua.
830 0 $6880-07$a21 shi ji xin wen chuan bo xue cong shu (Zhongguo chuan mei da xue chu ban she)
880 1 $6100-01/$1$a马建平.
880 10 $6245-02/$1$a媒介经营管理创新思维 =$bMeijie jingying guanli chuangxin siwei /$c马建平, 卞华著.
880 $6250-03/$1$a第1版.
880 $6260-04/$1$a北京 :$b中国传媒大学出版社,$c2008.
880 1 $6490-05/$1$a21世纪新闻传播学丛书
880 1 $6700-06/$1$a卞华.
880 0 $6830-07/$1$a21世纪新闻传播学丛书(中国传媒大学出版社)
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 3 OTHER HOLDINGS