| Record ID | ia:microtrendssmall0000penn_z5a2 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/microtrendssmall0000penn_z5a2/microtrendssmall0000penn_z5a2_marc.xml |
| Download MARC binary | https://www.archive.org/download/microtrendssmall0000penn_z5a2/microtrendssmall0000penn_z5a2_meta.mrc |
LEADER: 03437cam 2200601Mi 4500
001 ocn255690758
003 OCoLC
005 20210908035007.0
008 070809s2007 enka b 001 0 eng d
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015 $a013-80621
016 7 $a013-80621$2Uk
020 $a1846140420$q(hbk.)
020 $a9781846140426
020 $a0446195243
020 $a0446580961
020 $a9780446195249
020 $a9780446580960
035 $a(OCoLC)255690758
082 04 $a303.4
084 $a71.52$2bcl
084 $aMS 1170$2rvk
084 $a7,26$2ssgn
100 1 $aPenn, Mark J.
245 10 $aMicrotrends :$bthe small forces behind today's big changes /$cMark J. Penn with E. Kinney Zalesne.
260 $aLondon :$bAllen Lane,$c2007.
300 $aXXI, 425 Seiten :$bIllustrationen, Karten ;$c24 cm
336 $aText$btxt$2rdacontent/ger
337 $aohne Hilfsmittel zu benutzen$bn$2rdamedia/ger
338 $aBand$bnc$2rdacarrier/ger
504 $aIncludes bibliographical references (S. 371-409) and index.
520 $aMark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world: SINGLE WOMEN BY CHOICE: Women aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes. SPLITTERS: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market. SUN HATERS: Environmentalists, skin cancer survivors, and parents concerned about the sun's impact on our health. PHILO-SEMITES: A growing number of people want to date Jewish men and women. CLASSICAL MUSIC DADS: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids. MICROTRENDS highlights everything from religion to politics, from leisure pursuits to relationships and will take the listener into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.
650 0 $aCivilization, Modern$y21st century.
650 0 $aSocial change.
650 7 $aCivilization, Modern.$2fast$0(OCoLC)fst00863073
650 7 $aSocial change.$2fast$0(OCoLC)fst01122310
650 7 $aMikrosoziologie.$2idszbz
650 7 $aSozialer Wandel.$2idszbz
650 4 $aSocial change
650 4 $aCivilization, Modern$y21st century
648 7 $a2000-2099$2fast
653 0 $aSocial change
653 0 $aSocial influence
653 0 $aUnited States$aPopulation$aSocial aspects
700 1 $aZalesne, E. Kinney.
856 42 $mV:DE-605$qapplication/pdf$uhttp://digitale-objekte.hbz-nrw.de/storage/2007/11/27/file_58/2227927.pdf$3Inhaltsverzeichnis
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948 $hNO HOLDINGS IN P4A - 7 OTHER HOLDINGS