MARC record from Internet Archive

LEADER: 05263cam 2200757 a 4500
001 ocm20090148
003 OCoLC
005 20181021030332.0
008 890707s1989 caua b 001 0 eng
010 $a 89035235
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043 $an-us---
050 00 $aPN1993.5.U6$bJ68 1989
082 00 $a302.23/43$220
084 $aAP 58300$2rvk
100 1 $aJowett, Garth.
245 10 $aMovies as mass communication /$cGarth Jowett, James M. Linton.
250 $a2nd ed.
260 $aNewbury Park, Calif. :$bSage Publications,$c℗♭1989.
300 $a160 pages :$billustrations ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aSage commtext series ;$vv. 4
504 $aIncludes bibliographical references (pages 145-156).
505 0 $apt. 1: A new perspective: movies as mass communication -- Studying the movies -- Beyond the movies as art -- A model of the movies as communication -- The movies' place in mass culture -- pt. 2: "What you see if what you get": the economics of the movies -- Movies and the goals of business -- The effects of uncertainty -- The creation of an "audience image" -- The industry's "articles of faith" -- Market potential, production costs, and funding -- The historical struggle for dominance -- Majors versus independents -- Producer-distributors versus exhibitors -- The rise of multiplexes -- Distribution-exhibition arrangements -- Release patterns -- Financial terms -- Advertising expenses, concession revenue, and screen advertising -- "Looks," "Adjustments," and the allocation of grosses -- The distributor-producer agreement -- Marketing in the modern context -- Merchandising and tie-ins -- The Oscars as a selling tool -- "Hype" can backfire -- Concentration limits choice -- The changing industry landscape -- pt. 3: Giving the people what they want: the sociology of the movies -- The movies as an institution -- The movies as social communication -- The movies as "reflector" or "shaper" -- The movie star as symbol -- The movie audience -- The moviegoing experience -- pt. 4: Keeping them in the dark: the psychology of the movies -- The psychology of movie-viewing -- Movie-viewing as a collective experience -- The use of psychological techniques in movie marketing -- Alternative explanations -- Psychoanalysis and movie analysis -- The role of the movies -- pt. 5: The Hollywood version: the socio-cultural and political effects of the movies -- Movies and society: some conceptual and methodological problems -- Movies and society: the movie-made culture -- The movies and material culture -- pt. 6: "You ain't heard [and seen] nothin' yet": the future of theatrical movies -- "Predicting the future" -- The movies' relationship to television -- Developments in video communication -- Advances in theatrical movie technology -- "The second coming of sound" -- The future moviegoing audience -- Economic factors -- Alternative futures for the movies.
650 0 $aMotion picture industry$zUnited States.
650 0 $aMass media$zUnited States.
650 6 $aCine ma$xIndustrie$zE tats-Unis.
650 6 $aMe dias$zE tats-Unis.
650 7 $aMass media.$2fast$0(OCoLC)fst01011219
650 7 $aMotion picture industry.$2fast$0(OCoLC)fst01027150
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aFilmwirtschaft$2gnd
650 7 $aMassenmedien$2gnd
651 7 $aUSA$2gnd
651 7 $aUSA.$2swd
650 4 $aCine ma$xIndustrie$xE tats-Unis.
650 4 $aMe dias$xE tats-Unis.
653 $aCinema films, history - Sociological perspectives
700 1 $aLinton, James M.
776 08 $iOnline version:$aJowett, Garth.$tMovies as mass communication.$b2nd ed.$dNewbury Park, Calif. : Sage Publications, ℗♭1989$w(OCoLC)556036245
830 0 $aSage commtext series ;$vv. 4.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy0654/89035235-t.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003874833&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0739/89035235-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0654/89035235-d.html
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948 $hNO HOLDINGS IN P4A - 409 OTHER HOLDINGS