| Record ID | ia:multiculturalmar00ross |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/multiculturalmar00ross/multiculturalmar00ross_marc.xml |
| Download MARC binary | https://www.archive.org/download/multiculturalmar00ross/multiculturalmar00ross_meta.mrc |
LEADER: 01020cam a2200253 a 4500
001 248806
005 19980916092423.0
008 931029s1994 nyu b 001 0 eng
010 $a 93041996 //r95$o29359247
035 $9ACZ-4743
040 $aDLC$cDLC$dSDF$dXIM
020 $a0814450717 :$c$22.95
043 $an-us---
050 00 $aHF5415.127$b.R673 1994
082 00 $a658.8/348$220
049 $aXIMM
100 1 $aRossman, Marlene L.
245 10 $aMulticultural marketing :$bselling to a diverse America /$cMarlene L. Rossman.
260 $aNew York :$bAMACOM,$cc1994.
300 $axi, 178 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 169-170) and index.
505 0 $aAmerica's changing face -- Segmenting a diverse market -- The importance of culture in marketing -- Marketing to Hispanics -- Marketing to Asian-Americans -- Marketing to African-Americans -- Diverse America : some other segments.
650 0 $aMarket segmentation$zUnited States.
650 0 $aMinority consumers$zUnited States.