| Record ID | ia:multiculturalmar00schr |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/multiculturalmar00schr/multiculturalmar00schr_marc.xml |
| Download MARC binary | https://www.archive.org/download/multiculturalmar00schr/multiculturalmar00schr_meta.mrc |
LEADER: 01080cam 22002894a 4500
001 ocm44075933
005 20010223081012.0
008 000509s2001 iluab b 001 0 eng
010 $a00040114
020 $a0844226017
040 $aDLC$cDLC
042 $apcc
043 $an-us---
049 $aMIAA
050 00 $aHF5415.127$b.S37 2001
100 1 $aSchreiber, Alfred L
245 10 $aMulticultural marketing :$bselling to the new America : position your company today for optimal success in the diverse America of tomorrow /$cAlfred L. Schreiber, with Barry Lenson
260 $aLincolnwood, Ill. :$bNTC Business Books,$cc2001
300 $axii, 300 p. :$bill., maps ;$c24 cm
504 $aIncludes bibliographical references and index
650 0 $aMarket segmentation$zUnited States
650 0 $aMinority consumers$zUnited States
700 1 $aLenson, Barry
907 $a.b28208079$b06-23-03$c02-23-01
998 $akngl$b04-13-01$cm$da$e-$feng$gilu$h0$i1
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945 $g1$i35054024217081$j0$lkngli$o $p$0.00$q $r $s-$t0$u3$v1$w0$x0$y.i37198981$z04-13-01