MARC record from Internet Archive

LEADER: 05608cam 22008654a 4500
001 ocm48508735
003 OCoLC
005 20221117063514.0
008 010820s2001 dk a b 001 0 eng
010 $a 2001415177
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050 00 $aHF1008$b.J34 2001
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082 0 $a658.827
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100 1 $aJaffe, Eugene D.
245 10 $aNational image and competitive advantage :$bthe theory and practice of country-of-origin effect /$cEugene D. Jaffe & Israel D. Nebenzahl.
250 $a1. ed.
260 $aCopenhagen :$bCopenhagen Business School Press/Handelshøjskolens Forlag ;$aHerndon, VA :$bCopenhagen Business School Press/Books International [distributor, North America],$c2001.
300 $a186 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 171-184) and index.
505 0 $aTable of contents (unedited publisher data) <1. Introduction: Image, Images and Imagination Introduction What do we mean by Product, Brand and Country Image' Learning Processes Brand and Country Image Compositioning Misconceptions of Country Image What lies ahead 2. How to Measure Country Image Introduction Country Image Taxonomy Measuring Country Image Dimensions Monetizing Country Image Conclusion 3. The Theory of Country, Brand and Product Images Introduction The Need for a Theory A Framework for Theory Development Theory-Based Approaches to CIE An Integrative Dynamic Model of Country, Brand and Product Images Conclusion 4. It's All in the Eyes of the Consumer Introduction What Do We Know About National Images in the Eyes of Consumers? Can Consumers be Segmented by their Attitudes? From Attitudes to Behavior Conclusion 5. Managing Country of Origin Effects by the Firm Introduction Managing Country Image by the Firm Production Sourcing Hybrid Products Strategic Implications of a Decomposed Country of Origin Alternative Marketing Entry Strategies Product-Country Matches and Mismatches Made in Europe The National Image International Life Cycle Conclusion 6. Managing Country Image by Industry and Government Introduction Case Examples of Country Branding Buy National Campaigns The Evolution of the Japanese Country Image since WWII Improving Country Image by Attracting Leading Brands -- the Israeli Experience 7. Legal Aspects of Country Image Made-In Labels -- What do they Mean? Name, Character, and Use Test Essence Test Value-Added Test Article of Commerce Test Country Marking Criteria Country of Origin Marking Misleading or Deceiving Labeling The NAFTA Agreement The World Trade Organization (WTO) Standards Epilogue e-Commerce An Additional Research Agenda Appendix Bibliography Index>
650 0 $aComparative advantage (International trade)
650 0 $aNational characteristics.
650 6 $aAvantage comparatif (Commerce international)
650 6 $aCaractéristiques nationales.
650 7 $aAvantages comparés.$2eclas
650 7 $aConcurrence.$2eclas
650 7 $aProduit national.$2eclas
650 7 $aIdentité nationale.$2eclas
650 7 $aComparative advantage (International trade)$2fast$0(OCoLC)fst00871316
650 7 $aNational characteristics.$2fast$0(OCoLC)fst01033330
650 7 $aHerkunftsbezeichnung$2gnd
650 7 $aHerkunftsland$2gnd
650 7 $aImage$2gnd
650 7 $aMarketing$2gnd
650 7 $aMessung$2gnd
650 7 $aProduktimage$2gnd
650 7 $aVerbraucherverhalten$2gnd
650 7 $aWettbewerbsvorteil$2gnd
650 17 $aMerken.$2gtt
650 17 $aLanden.$2gtt
650 7 $aComparative advantage (International trade)$2nli
650 7 $aNational characteristics.$2nli
650 7 $aBrand name products.$2nli
700 1 $aNebenzahl, Israel D.
776 08 $iOnline version:$aJaffe, Eugene D.$tNational image and competitive advantage.$b1. ed.$dCopenhagen : Copenhagen Business School Press/Handelshøjskolens Forlag ; Herndon, VA : Copenhagen Business School Press/Books International [distributor, North America], 2001$w(OCoLC)712590457
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/fy02/2001415177.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009371720&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 $uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009371720&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA$zInhaltsverzeichnis
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948 $hNO HOLDINGS IN GTX - 159 OTHER HOLDINGS