MARC record from Internet Archive

LEADER: 03898cam 22006494a 4500
001 ocm46937296
003 OCoLC
005 20200723205039.0
008 000404s2001 inua 001 0 eng
010 $a 00103156
040 $aDLC$beng$cDLC$dOCLCQ$dBAKER$dBTCTA$dYDXCP$dIFA$dDDM$dNGU$dNLGGC$dUKM$dAU@$dEXW$dIG#$dOCLCF$dOCLCQ$dOCLCO$dOCLCQ$dGILDS$dJDP$dOCLCO$dOCL
015 $aGBA237375$2bnb
019 $a45585077$a49907483
020 $a0735710244$q(alk. paper)
020 $a9780735710245$q(alk. paper)
035 $a(OCoLC)46937296$z(OCoLC)45585077$z(OCoLC)49907483
042 $apcc
050 00 $aHF5415.1265$b.N48 2001
082 00 $a658.8/00285/4678$221
084 $a85.40$2bcl
245 00 $aNet results. 2 :$bbest practices for web marketing /$cRick E. Bruner [and others].
246 3 $aNet results dot two
260 $aIndianapolis, Ind. :$bNew Riders,$c©2001.
300 $aix, 343 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aRevised edition of: Net results : web marketing that works. c1998.
500 $aIncludes index.
505 00 $tThe More E-Business Changes, the More It Stays the Same --$tGet the Site Right: Web Fundamentals --$tReturn on Investment Goals --$tGetting to Know ROI --$tOld ROI versus New ROI --$tSix Useful Online ROI Models --$tBrand-Building --$tLead Generation --$tOnline Sales (E-Commerce) --$tCustomer Support --$tMarket Research --$tContent Services --$tWeb Value Propositions --$tInteractivity --$tWhat Can I Do for You? --$tParticipatory Marketing --$tFree Focus Groups --$tPersonalization --$tTechnographics --$tUser-Driven Environments --$tPersonalization Software --$tPrivacy --$tOpt-In or Opt-Out? --$tInfocentric Design --$tConsidered Purchases --$tStaple Goods --$tInstantanity and Impulse Buying --$tReal-Time Excitement --$tMeasurability --$tStats for Consumers --$tStats for Marketers --$tRoom for Improvement --$tFlexible Design --$tConsumer Convenience --$tInterlinked Design --$tThink Web, Not Strand --$tGateway Content --$tLink Partnerships and Affiliations --$tLinking Netiquette --$tEconomical Design --$tDesign Optimization --$tDesign for the Lowest Common "Technical" Denominator --$tRich Media in Your Mix --$tThe Modem Factor --$tThe Monitor Majority --$tMaximizing for Multiple Browser Platforms --$t"Gratuitous Digitalization" and Plug-Ins --$tConsistent, Intuitive Navigation --$tRich Media and ROI --$tGiftCertificates.com: Refining Usability --$tMaking Every Pixel Count --$tUsing Domain Names to Build Your Brand --$tMake It Memorable --$tPicking Unique Domain Names --$tCover Your Assets --$tThe Domain Name Game --$tNo Dessert Till You've Registered Your Variables.
650 0 $aInternet marketing.
650 0 $aInternet.
650 7 $aInternet.$2fast$0(OCoLC)fst00977184
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 17 $aInternet.$2gtt
650 17 $aMarketing.$2gtt
650 17 $aStrategische planning.$2gtt
650 17 $aWebsites.$2gtt
650 17 $aWaardering.$2gtt
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
655 4 $aCase studies.
655 7 $aCase studies.$2lcgft
700 1 $aBruner, Rick E.
730 0 $aNet results.
776 08 $iOnline version:$tNet results. 2.$dIndianapolis, Ind. : New Riders, ©2001$w(OCoLC)691191045
938 $aBaker & Taylor$bBKTY$c35.00$d26.25$i0735710244$n0003597575$sactive
938 $aBaker and Taylor$bBTCP$n00103156
938 $aIngram$bINGR$n9780735710245
938 $aYBP Library Services$bYANK$n1712893
029 1 $aAU@$b000022645415
029 1 $aAU@$b000053331427
029 1 $aNLGGC$b207220778
029 1 $aNZ1$b6271851
029 1 $aUNITY$b100099912
029 1 $aYDXCP$b1712893
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 297 OTHER HOLDINGS