MARC record from Internet Archive

LEADER: 04579cam 22007694a 4500
001 ocm67922616
003 OCoLC
005 20180416232143.0
008 060424s2006 enka b 001 0 eng
010 $a 2006043589
040 $aDLC$beng$cDLC$dBWKUK$dYDX$dYDXCP$dBAKER$dBTCTA$dSOI$dUKM$dOCLCG$dCOO$dIG#$dMOF$dDEBBG$dOCLCQ$dOCL$dA7U$dUKMGB$dTUU$dTULIB$dOCLCF$dOCLCO$dOCLCQ$dEUM$dCN5O6$dOCLCO$dS3O$dOCLCO$dOCLCQ$dUKUOY$dIOK
015 $aGBA620923$2bnb
016 7 $a013397167$2Uk
019 $a63702652$a85037668$a224685964$a711906721
020 $a0273706535$q(alk. paper)
020 $a9780273706533$q(alk. paper)
020 $a0273708058
020 $a9780273708056
020 $a9786611333980
020 $a6611333983
035 $a(OCoLC)67922616$z(OCoLC)63702652$z(OCoLC)85037668$z(OCoLC)224685964$z(OCoLC)711906721
042 $apcc
050 00 $aHD62.5$b.M85 2006
082 00 $a658.02/2$222
084 $aQP 230$2rvk
100 1 $aMullins, John W.$q(John Walker)
245 14 $aThe new business road test :$bwhat entrepreneurs and executives should do before writing a business plan /$cJohn W. Mullins.
250 $a2nd ed.
260 $aHarlow, England ;$aNew York :$bPrentice Hall/Financial Times,$c2006.
300 $axviii, 305 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aMy opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter : which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test -- Appendix: Research methodology.
520 1 $a"There are few real-life business stories that could match that of the downfall of Rover. Twenty years ago it would have been unthinkable that a brand with such a loyal following, that held a special place within the heart of the ordinary British man, could possibly fail. The events that led to the downfall were as tragic as they were predictable." "In an earlier edition of this book, at the point when BMW sold MG Rover, Chris Brady and Andrew Lorenz predicted with astonishing accuracy that the Phoenix takeover of the company was doomed to failure. Here, they tell the full untold story of Rover's downfall, from beginning to end."--Jacket.
583 1 $aLegacy$c2017$5UoY
650 0 $aNew business enterprises$xPlanning.
650 0 $aMarketing research.
650 7 $aMarketing research.$2fast$0(OCoLC)fst01010284
650 7 $aNew business enterprises$xPlanning.$2fast$0(OCoLC)fst01036855
650 07 $aMarketing.$0(DE-588)4037589-4$2gnd
650 07 $aUnternehmensgru ndung.$0(DE-588)4078599-3$2gnd
650 07 $aMarketing.$2swd
650 07 $aUnternehmensgru ndung.$2swd
650 7 $aFo retagsetablering.$2sao
650 7 $aCompany establishment.$2shbe
650 7 $aCorporate planning.$2shbe
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017095363&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017095363&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $uhttp://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781405898300
856 42 $zAdditional Information at Google Books$uhttp://books.google.com/books?isbn=0273706535
938 $aBaker & Taylor$bBKTY$c29.99$d29.99$i0273708058$n0006811209$sactive
938 $aBaker and Taylor$bBTCP$n2006043589
938 $aIngram$bINGR$n9780273706533
938 $aYBP Library Services$bYANK$n100428095
029 1 $aAU@$b000040217936
029 1 $aAU@$b000040948682
029 1 $aDEBBG$bBV035290290
029 1 $aIG#$b9780273706533
029 1 $aNOK$b0273706535
029 1 $aNZ1$b10905970
029 1 $aUKPMH$b093591667
029 1 $aUNITY$b093591667
029 1 $aYDXCP$b100428095
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 490 OTHER HOLDINGS