MARC record from Internet Archive

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008 950213s1995 nyu 001 0 eng
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050 10 $aJK467$b.G76 1995
082 00 $a659.2$220
100 1 $aGrefe, Edward A.
245 14 $aThe new corporate activism :$bharnessing the power of grassroots tactics for your organization /$cEdward A. Grefe, Martin Linsky.
260 $aNew York, NY :$bMcGraw-Hill,$c℗♭1995.
300 $apages cm
336 $atext$btxt$2rdacontent
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500 $aIncludes index.
505 1 $apt. 1. Get ready-What to Think About Before you Begin -- "All Politics Is Local" -- A Rationale for Noninvolvement -- pt. 2. Get Set-Getting What Ducks in What Rows -- Strategic Planning for Public Affairs -- Working with Your Authorizing Environment: The Internals and the Externals -- pt. 3. Go-How to Do It -- Framing the Message -- Mobilizing the Troops -- Using the Technology -- pt. 4. Hanging in There-Reining in Situations That Appear Out of Control -- Dealing with Crises -- Public Affairs in a Global Economy -- A Survey of Successful Public Affairs Professionals -- Toward a New Organizational Culture.
650 0 $aBusiness and politics$zUnited States.
650 0 $aCorporations$xPolitical activity$zUnited States.
650 7 $aBusiness and politics.$2fast$0(OCoLC)fst00842401
650 7 $aCorporations$xPolitical activity.$2fast$0(OCoLC)fst00879898
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
700 1 $aLinsky, Martin.
776 08 $iOnline version:$aGrefe, Edward A.$tNew corporate activism.$dNew York, NY : McGraw-Hill, ℗♭1995$w(OCoLC)749017452
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