MARC record from Internet Archive

LEADER: 04410cam 2200805 a 4500
001 ocm31015130
003 OCoLC
005 20191204081008.0
008 940706s1994 onca b 001 0 eng
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050 00 $aHF6146.T42$bR88 1994
055 0 $aHF6146 T42$bR87 1994
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100 1 $aRutherford, Paul,$d1944-
245 14 $aThe new icons? :$bthe art of television advertising /$cPaul Rutherford.
260 $aToronto ;$aBuffalo :$bUniversity of Toronto Press,$c℗♭1994.
300 $ax, 270 pages :$billustrations (some color) ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 239-251) and index.
505 0 $aIntroduction: Ads as Art -- 1. The First Clios (1948-58). In the Beginning. Hard Sell/Soft Sell. Exploring the Affluent Society. On Materialism -- 2. Studies in American Excellence. Living in 'Marlboro Country' (1963-71). Coca-Cola's America (1969-82). Pepsi's 'New Generation' (1984-6). About Campaigns -- 3. Art in the Service of Commerce. The 'Creative Revolution'. The Young & Rubicam Collection. Britain's Creative 'Breakthrough'. The Canadian Accent. A Postmodern Form? -- 4. Reading the Bessies. Identities. Everyday life. Tradition, Nature, and Modernity. The Gospel of Consumption -- 5. The Cannes Lions, Etc. (1984-92). Apple's 1984. The World's Best Commercials? Sex, Laughs, and Rock 'n' Roll. Images of Products -- 6. The Captivated Viewer and Other Tales. A Marketing Tool? Making Popular Culture. The Active Viewer -- Afterword: Travels in Europe (October 1992) -- Appendix: How to View Commercials.
650 0 $aTelevision advertising.
650 6 $aPublicite te le vise e.
650 7 $aTelevision advertising.$2fast$0(OCoLC)fst01146648
650 17 $aAdvertenties.$2gtt
650 17 $aTelevisie.$2gtt
650 7 $aFernsehsendung$2gnd
650 7 $aWerbesendung$2gnd
650 7 $aMessage publicitaire.$2rasuqam
650 7 $aPublicite commerciale.$2rasuqam
650 17 $aPublicite te le vise e.$2rasuqam
653 0 $aTelevision$aAdvertising
776 08 $iOnline version:$aRutherford, Paul, 1944-$tNew icons?$dToronto ; Buffalo : University of Toronto Press, ℗♭1994$w(OCoLC)681060035
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006551311&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006551311&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1183015&custom_att_2=simple_viewer
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