| Record ID | ia:newmarketingmani0000gran_r7u9 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/newmarketingmani0000gran_r7u9/newmarketingmani0000gran_r7u9_marc.xml |
| Download MARC binary | https://www.archive.org/download/newmarketingmani0000gran_r7u9/newmarketingmani0000gran_r7u9_meta.mrc |
LEADER: 02506cam 2200445 a 4500
001 ocm41257959
003 OCoLC
005 20221027195444.0
008 000918s1999 enka 001 0 eng
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035 $a(OCoLC)41257959$z(OCoLC)59416580
050 4 $aHF5415$b.G634 1999
082 04 $a658.8$221
100 1 $aGrant, John,$d1964-
245 14 $aThe new marketing manifesto :$bthe 12 rules for successful marketing in the 21st century /$cJohn Grant.
260 $aLondon :$bOrion Business,$c1999.
300 $axviii, 254 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $tFour Cornerstones of New Marketing --$gRule 1.$tGet Up Close and Personal --$gRule 2.$tTap Basic Human Needs --$gRule 3.$tAuthor Innovation --$gRule 4.$tMythologize the New --$gRule 5.$tCreate Tangible Differences in the Experience --$gRule 6.$tCultivate Authenticity --$gRule 7.$tWork through Consensus --$gRule 8.$tOpen Up to Participation --$gRule 9.$tBuild Communities of Interest --$gRule 10.$tUse Strategic Creativity --$gRule 11.$tStake a Claim to Fame --$gRule 12.$tFollow a Vision and Be True to Your Values --$tWorking With the Rules: Methods and Mindset --$tWild Frontiers of Marketing: 12 Case Studies --$gCase Study 1.$tFriends --$gCase Study 2.$tIKEA --$gCase Study 3.$tTamagochi --$gCase Study 4.$tFootball --$gCase Study 5.$tNew Labour's New Deal --$gCase Study 6.$tTango --$gCase Study 7.$tPizza Express --$gCase Study 8.$tFrench Connection --$gCase Study 9.$tSpice Girls --$gCase Study 10.$tSt. Luke's --$gCase Study 11.$tBritish Telecom --$gCase Study 12.$tEgg.$tConclusions: The Future Belongs to ...? --$tPostscript: Meanwhile, Somewhere in the 21st Century.
650 0 $aMarketing.
650 6 $aMarketing.
650 7 $amarketing.$2aat
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
938 $aYBP Library Services$bYANK$n100163606
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994 $aZ0$bGTX
948 $hNO HOLDINGS IN GTX - 39 OTHER HOLDINGS