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MARC record from Internet Archive

LEADER: 00767cam 2200241 a 4500
001 95022196 //r95
003 DLC
005 19960314062857.4
008 950517s1995 nyu 001 0 eng
010 $a 95022196 //r95
020 $a0070652910
040 $aDLC$cDLC$dDLC
050 00 $aHF5827.2$b.T76 1996
082 00 $a659.1/11$220
100 1 $aTrout, Jack.
245 14 $aThe new positioning :$bthe latest on the world's #1 business strategy /$cJack Trout with Steve Rivkin.
260 $aNew York :$bMcGraw-Hill,$c1996.
300 $axi, 173 p. ;$c24 cm.
500 $aSequel to: Positioning / Al Ries and Jack Trout. c1986.
500 $aIncludes index.
650 0 $aPositioning (Advertising)
700 1 $aRivkin, Steve,$d1947-
700 1 $aRies, Al.$tPositioning.