| Record ID | ia:newproductbrandm0000lili_d5k9 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/newproductbrandm0000lili_d5k9/newproductbrandm0000lili_d5k9_marc.xml |
| Download MARC binary | https://www.archive.org/download/newproductbrandm0000lili_d5k9/newproductbrandm0000lili_d5k9_meta.mrc |
LEADER: 01967cam 2200505Ia 4500
001 ocm51718821
003 OCoLC
005 20211111162039.0
008 030221s2003 njua 000 0 eng d
040 $aTKN$beng$cTKN$dBAKER$dUKM$dYDXCP$dOCLCG$dTULIB$dOCLCF$dOCLCO$dOCLCQ$dOCLCO$dOCLCQ
015 $aGBA593771$2bnb
016 7 $a009625845$2Uk
020 $a0130084646
020 $a9780130084644
020 $a0130087637$q(variant ;$qpbk.)
020 $a9780130087638$q(variant ;$qpbk.)
035 $a(OCoLC)51718821
050 4 $aHF5415.153$b.L55 2003
082 04 $a658.827$222
100 1 $aLilien, Gary L.,$d1946-
245 10 $aNew product and brand management :$bmarketing engineering applications /$cGary L. Lilien, Arvind Rangaswamy.
250 $a2nd ed.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$c©2003.
300 $avii, 58 pages :$billustrations ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"Co-sponsored by ISBM, Institute for the Study of Business Markets."
650 0 $aNew products$xManagement.
650 0 $aBrand name products$xManagement.
650 0 $aMarketing.
650 7 $aBrand name products$xManagement.$2fast$0(OCoLC)fst00837891
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aNew products$xManagement.$2fast$0(OCoLC)fst01036904
700 1 $aRangaswamy, Arvind.
776 08 $iOnline version:$aLilien, Gary L., 1946-$tNew product and brand management.$b2nd ed.$dUpper Saddle River, N.J. : Prentice Hall, ©2003$w(OCoLC)895123441
938 $aBaker & Taylor$bBKTY$c72.00$d72.00$i0130084646$n0004067129$sactive
938 $aYBP Library Services$bYANK$n1901767
029 1 $aAU@$b000024385757
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029 1 $aAU@$b000055246075
029 1 $aNZ1$b7299381
029 1 $aYDXCP$b1901767
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 54 OTHER HOLDINGS