| Record ID | ia:newrulesofleadge0000scot |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/newrulesofleadge0000scot/newrulesofleadge0000scot_marc.xml |
| Download MARC binary | https://www.archive.org/download/newrulesofleadge0000scot/newrulesofleadge0000scot_meta.mrc |
LEADER: 01517cam a2200289 i 4500
001 2012045472
003 DLC
005 20131128074540.0
008 121213s2013 nyu b 001 0 eng
010 $a 2012045472
020 $a9780814432617 (hbk.)
020 $a0814432611 (hbk.)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5415.13$b.S3896 2013
082 00 $a658.8/02$223
100 1 $aScott, David T.
245 14 $aThe new rules of lead generation :$bproven strategies to maximize marketing ROI /$cDavid T. Scott.
264 1 $aNew York :$bAMACOM, American Management Association,$c[2013]
300 $a289 pages ;$c25 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (page 273) and index.
505 0 $aIntroduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index.
650 0 $aMarketing$xManagement.
650 0 $aStrategic planning.