MARC record from Internet Archive

LEADER: 03091cam 2200589Ii 4500
001 ocn911194381
003 OCoLC
005 20220821223310.0
008 150619s2015 enka b 001 0 eng d
040 $aCDX$beng$erda$cCDX$dYDXCP$dBDX$dOCLCO$dVGM$dZCU$dOCLCO$dOCLCF$dNGU$dVRC$dUKMGB$dOCLCO
015 $aGBB580387$2bnb
016 7 $a017408743$2Uk
019 $a911061296
020 $a9781137532626$q(Hardback)
020 $a1137532629$q(Hardback)
020 $z9781137532633$q(EPUB)
020 $z9781137532640$q(PDF)
020 $z1137532637
035 $a(OCoLC)911194381$z(OCoLC)911061296
050 4 $aHF1359$b.A7745 2015
050 4 $aHT153$b.A74 2015
082 04 $a337$223
100 1 $aAnttiroiko, Ari-Veikko,$eauthor.
245 10 $aNew urban management :$battracting value flows to branded hubs /$cAri-Veikko Anttiroiko.
264 1 $aHoundmills, Basingstoke, Hampshire, UK :$bPalgrave Macmillan,$c2015.
264 4 $c©2015
300 $aviii, 148 pages :$billustrations ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aPalgrave pivot
504 $aIncludes bibliographical references (pages 120-144) and index.
520 $aNew Urban Management discusses how the logic of economic flows poses a challenge to local governments throughout the world. The book argues that the increased fluidity in economic life must have its reflection in local economic development policy. The analysis begins with the idea of space of flows, but this goes much further than available literature in urban political analysis. The starting point is the observation metropolitan governments' ability to maintain their economic vitality depends on their ability to attract flows of values through their assets. Such assets are, however, symbolic rather than physical, which implies the relevance of city branding. On that basis, this book builds a coherent picture of how flow analysis can be utilised in brand-oriented economic development policy.
505 0 $a1. Introduction -- 2. Process View Of Local Economy -- 3. Flows Of People, Cultures And Symbols -- 4. Economic Frameworks For Flow Analysis -- 5. Flow Analysis In Urban Management -- 6. Attraction Management Of Branded Hubs -- 7. Concluding Remarks.
650 0 $aCity planning$xEconomic aspects.
650 0 $aUrban policy.
650 0 $aBranding (Marketing)
650 6 $aPolitique urbaine.
650 6 $aStratégie de marque.
650 7 $abranding.$2aat
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aCity planning$xEconomic aspects.$2fast$0(OCoLC)fst00862205
650 7 $aUrban policy.$2fast$0(OCoLC)fst01162489
776 08 $iebook version:$z9781137532633
830 0 $aPalgrave pivot.
938 $aCoutts Information Services$bCOUT$n31519840
938 $aYBP Library Services$bYANK$n12411940
938 $aBrodart$bBROD$n112851827
029 1 $aAU@$b000054967972
029 1 $aUKMGB$b017408743
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 70 OTHER HOLDINGS