MARC record from Internet Archive

LEADER: 04235cam 2200709 a 4500
001 ocm49204345
003 OCoLC
005 20201007220744.0
008 040804s2002 enkaf 001 0 eng
010 $a 2004351555
040 $aUKM$beng$cDLC$dUKM$dIXA$dCDS$dOCLCQ$dBAKER$dNLGGC$dBTCTA$dYDXCP$dOCLCF$dOCLCQ$dOCLCO$dI8M$dOCLCQ$dD8D$dUZ0$dNETUE$dOCLCQ
015 $aGBA2Y4494$2bnb
016 7 $a185227932x$2Uk
019 $a989544617
020 $a185227932X
020 $a9781852279325
035 $a(OCoLC)49204345$z(OCoLC)989544617
042 $alccopycat
043 $ae------
050 00 $aHE9783$b.C35 2002
082 04 $a387.74094$221
084 $a83.72$2bcl
100 1 $aCalder, Simon.
245 10 $aNo frills :$bthe truth behind the low-cost revolution in the skies /$cSimon Calder ; foreword by Sir Freddie Laker.
260 $aLondon :$bVirgin Books,$c2002.
300 $a276 pages, 8 unnumbered pages of plates :$bcolor illustrations (chiefly color) ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aThe freedom of the skies -- A touch of classlessness -- A lousy thirteen bucks -- Skytrain: power to the people -- Virgin territory -- Stansted, or bust -- Easy: you don't need a ticket -- Low cost equals low safety? -- Sex and the bus -- 'It'll never fly here' -- Loss leaders -- 11 September 2001 -- Start your own airline, why don't you? -- A life in the day -- Where next?
520 1 $a"The rise of a new and dynamic low cost airlines, led by easyJet, Ryanair, Go and Buzz, is currently Europe's biggest business success story. Massively innovative marketing strategy, youthful and larger-than-life executives, and high profile personality clashes all feature in this 'David and Goliath' saga with only one winner: the airline passenger, who for the first time in aviation history gets the best end of the deal." "Millions of people who were previously wary of air travel on the grounds of expense are now cheerfully winging their way around Europe at rock bottom prices and adding to the quality of their lives." "But where did it all start? Who came up with the idea of ticketless booking via the Internet? How do these airlines make such profits when they virtually sell the seats for free? Is this the pattern for all future air travel? And possibly the biggest question of all: are they safe?" "Simon Calder, Britain's leading investigative travel journalist, probes deep beneath the surface of highly successful recent television programmes like Airline and proves that an attractively unique proposition plus top business skills can still get the required result even in these difficult times. The triple whammy of astonishing low-priced tickets, interesting and off-the-beaten-track destination, and the popular use of conventional local and regional airports with fast turnaround times, has enabled these modern pioneers to reinvent the travel habits of a nation."--Jacket.
650 0 $aAirlines$xRates$zEurope.
650 0 $aAirlines$zEurope$xCost of operation.
650 7 $aAirlines$xCost of operation.$2fast$0(OCoLC)fst00802959
650 7 $aAirlines$xRates.$2fast$0(OCoLC)fst00803015
651 7 $aEurope.$2fast$0(OCoLC)fst01245064
650 17 $aLuchtvaartmaatschappijen.$2gtt
650 17 $aManagement.$2gtt
650 17 $aPrijsvorming.$2gtt
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i185227932X$n0003839627$sactive
938 $aBaker and Taylor$bBTCP$n2004351555
938 $aYBP Library Services$bYANK$n1832857
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029 1 $aNZ1$b6762005
029 1 $aUKBCI$b066739632
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029 1 $aUKDON$b185227932X
029 1 $aUKPMH$b066739632
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029 1 $aUKSCO$b066739632
029 1 $aUKSGC$b066739632
029 1 $aUKSOM$b066739632
029 1 $aUNITY$b066739632
029 1 $aUNITY$b132189364
029 1 $aYDXCP$b1832857
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 159 OTHER HOLDINGS