MARC record from Internet Archive

LEADER: 02721cam 2200373Ma 4500
001 on1020385305
003 OCoLC
005 20220921072352.0
008 160902s2016 cc a b 000 0 chi d
040 $aCNGUL$bchi$cCNGUL$dCNZJL$dOCLCQ
066 $c$1
020 $a9787040454918
020 $a7040454912
035 $a(OCoLC)1020385305
084 $aF762$2clc
245 00 $6880-01$aNong chan pin ying xiao xue$hZhuan zhu /$cLi chong guang zhu bian.
250 $6880-02$aDi 3 ban.
260 $6880-03$aBeijing :$bGao deng jiao yu chu ban she,$c2016.
300 $a415 p. ;$c25 cm
500 $6880-04$aICourseJiao cai "shi er wu"pu tong gao deng jiao yu ben ke guo jia ji gui hua jiao cai guo jia jing pin zi yuan gong xiang ke jiao cai gao deng xue xiao nong ye jing ji guan li lei zhuan ye he xin ke cheng jiao cai.
520 $6880-05$aBen shu yi xian dai shi chang ying xiao xue he nong ye jing ji xue de yuan li wei ji chu, Chan shu nong chan pin ying xiao xue de yan jiu dui xiang, Yan jiu nei rong he yan jiu fang fa, Jie shao nong chan pin de shi chang yu ying xiao huan jing, Zhen dui xiao fei zhe dui nong chan pin xiao fei de xin li he gou mai xing wei te zheng, Xiang xi jie shao le nong chan pin ying xiao de chan pin ce lve, Jia ge ce lve, Qu dao ce lve, Cu xiao ce lüe yi ji xiang ying de ying xiao zhi neng.
650 7 $6880-06$aNong chan pin$xShi chang ying xiao xue$xGao deng jiao yu$vJiao cai.$2cct
700 1 $6880-07$aLi, Chongguang,$d(1957- ),$eZhu bian.
880 00 $6245-01/$1$a农产品营销学 /$c李崇光主编$h专著.
880 $6250-02/$1$a3版.
880 $6260-03/$1$a北京 :$b高等教育出版社,$c2016.
880 $6336-00/$1$a文本$btxt$2rdacontent/chi
880 $6337-00/$1$a无中介$bn$2rdamedia/chi
880 $6500-04/$1$aICourse·教材 "十二五"普通高等教育本科国家级规划教材 国家精品资源共享课教材 高等学校农业经济管理类专业核心课程教材.
880 $6520-05/$1$a本书以现代市场营销学和农业经济学的原理为基础, 阐述农产品营销学的研究对象, 研究内容和研究方法, 介绍农产品的市场与营销环境, 针对消费者对农产品消费的心理和购买行为特征, 详细介绍了农产品营销的产品策略, 价格策略, 渠道策略, 促销策略以及相应的营销职能.
880 7 $6650-06/$1$a农产品$x市场营销学$x高等教育$v教材.$2cct
880 1 $6700-07/$1$a李崇光,$d(1957- ),$e主编.
994 $aZ0$bGTX
948 $hNO HOLDINGS IN GTX - 3 OTHER HOLDINGS