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LEADER: 01475cam a2200373 i 4500
001 10425114
005 20131021140322.0
008 130409s2013 nyua b 001 0 eng
010 $a 2013010961
019 $a820784635
020 $a9780071799669 (alk. paper)
020 $a0071799664 (alk. paper)
024 $a99954734197
035 $a(OCoLC)ocn820787912
035 $a(OCoLC)820787912$z(OCoLC)820784635
035 $a(NNC)10425114
040 $aDLC$erda$beng$cDLC$dYDX$dYDXCP$dBDX$dBTCTA$dOCLCO$dUKMGB
042 $apcc
050 00 $aQA76.9.D343$bF86 2013
082 00 $a006.3/12$223
100 1 $aFung, Kaiser.
245 10 $aNumbersense :$bhow to use big data to your advantage /$cKaiser Fung.
264 1 $aNew York :$bMcGraw-Hill Education,$c[2013]
300 $axi, 228 pages :$billustrations ;$c22 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aWhy do law school deans send each other junk mail? -- Can a new statistic make us less fat? -- How can sellouts ruin a business? -- Will personalizing deals save Groupon? -- Why do marketers send you mixed messages? -- Are they new jobs if no one can apply? -- How much did you pay for the eggs? -- Are you a better coach or manager?
650 0 $aData mining.
650 0 $aBig data.
650 0 $aStatistics.
650 0 $aSuccess.
852 0 $boff,bus$hQA76.9.D343$iF86 2013