MARC record from Internet Archive

LEADER: 04683cam 2200805Ia 4500
001 ocn649478995
003 OCoLC
005 20180814211345.0
008 100721s2010 enkab obs 001 0 eng d
006 m o d
007 cr mnu---unuuu
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019 $a663076752
020 $a9780199750429$q(electronic bk.)
020 $a0199750424$q(electronic bk.)
020 $z9780195399554$q(hardback ;$qalk. paper)
020 $z0195399552$q(hardback ;$qalk. paper)
020 $z9780195399561$q(pbk. ;$qalk. paper)
020 $z0195399560$q(pbk. ;$qalk. paper)
024 8 $a9786612613425
035 $a(OCoLC)649478995$z(OCoLC)663076752
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072 7 $aPOL$x016000$2bisacsh
072 7 $aPOL$x008000$2bisacsh
082 04 $a324.973/0931$222
100 1 $aKenski, Kate,$eauthor.
245 14 $aThe Obama victory :$bhow media, money, and message shaped the 2008 election /$cKate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson.
260 $aOxford ;$aNew York :$bOxford University Press,$c2010.
300 $a1 online resource (viii, 378 pages) :$billustrations, map
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
588 0 $aPrint version record.
505 0 $aThe economy and the unpopular incumbent -- McSame versus the tax-and-spend liberal -- McCain: out of touch/too old -- Obama: not ready to lead -- Period one:McCain gains energy (June 7-August 22) -- Period two: impact of the vice presidential selections and conventions (August 23-September 9) -- The impact of Sarah Palin and Joseph Biden -- Period three: the campaigns confront the economic collapse (September 10-October 14) -- Period four: the McCain surge (October 15-28) -- Period five: be very, very afraid/be reassured (October 29-November 4) -- Absentee and early voting in the 2008 campaign -- Spending differences and the role of microtargeting -- The effect of messages.
600 10 $aObama, Barack.
600 17 $aObama, Barack.$2fast$0(OCoLC)fst00348231
650 0 $aPresidents$zUnited States$xElection$xHistory$vStatistics.
650 0 $aMass media$xPolitical aspects$zUnited States.
650 0 $aPublic television$zUnited States.
650 7 $aPOLITICAL SCIENCE$xPolitical Process$xGeneral.$2bisacsh
650 7 $aPOLITICAL SCIENCE$xPolitical Process$xElections.$2bisacsh
650 7 $aMass media$xPolitical aspects.$2fast$0(OCoLC)fst01011278
650 7 $aPresidents$xElection.$2fast$0(OCoLC)fst01075747
650 7 $aPublic television.$2fast$0(OCoLC)fst01083089
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 4 $aElectronic books.
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
655 7 $aStatistics.$2fast$0(OCoLC)fst01423727
700 1 $aHardy, Bruce W.,$eauthor.
700 1 $aJamieson, Kathleen Hall,$eauthor.
776 08 $iPrint version:$aKenski, Kate.$tObama victory.$dOxford ; New York : Oxford University Press, 2010$z9780195399554$w(DLC) 2009047182$w(OCoLC)465868159
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