| Record ID | ia:onedaymarketingp0000hieb |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/onedaymarketingp0000hieb/onedaymarketingp0000hieb_marc.xml |
| Download MARC binary | https://www.archive.org/download/onedaymarketingp0000hieb/onedaymarketingp0000hieb_meta.mrc |
LEADER: 01502cam a22002894a 4500
001 2004005636
003 DLC
005 20041124134107.0
008 040309s2004 nyu 001 0 eng
010 $a 2004005636
020 $a0071395229 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.13$b.H518 2004
082 00 $a658.8/02$222
100 1 $aHiebing, Roman G.
245 14 $aThe one-day marketing plan :$borganizing and completing a plan that works /$cRoman G. Hiebing Jr. and Scott W. Cooper.
250 $a3rd ed.
260 $aNew York :$bMcGraw-Hill,$cc2004.
300 $axx, 323 p. ;$c28 cm.
500 $aIncludes index.
505 0 $aThe business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.
650 0 $aMarketing$xManagement.
650 0 $aStrategic planning.
700 1 $aCooper, Scott W.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/mh051/2004005636.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/mh041/2004005636.html